Bangladesh Decisions about foreign direct investment can be complex, and require an incredible amount of information in order to evaluate the different options that a company needs to consider. The best methods of evaluation will apply a consistent set of criteria across a number of different variables and use these for all of the different countries. The company will also want to understand which key variables are the most important. How a country scores on a factor is one critical variable, but how important that factor is the final decision is also important. The following paper will work through a framework for understanding the desirability of a country for foreign direct investment, using the nation of Bangladesh as the prompt. The end result will be an example framework that illustrates the scoring system as applied to Bangladesh. In practice, this would then be used to evaluate Bangladesh against other countries that are competing for the business.

The underlying philosophy of this system is that it is a baseline. What this means is that there is no consideration of industry-specific variables. So for example a forestry company would obviously want to know about the nation's loggable forest cover, but this information is not of use in too many other industries, so it would not be included. Likewise, differential tariffs between industries and products are not going to be considered. Thus, issues such as these are going to be covered on an aggregate basis only. Tariffs would be evaluated for example on average tariffs or the country's general approach to free trade.

The framework is going to be built around the variables that are most important to business. Thus, the framework is going to take in demographic, macroeconomic, resource, political and cultural factors into this decision. Within each category there are going to be a number of different variables. These will be discussed in the following report that outlines the business attractiveness of Bangladesh. The variables in each category will be coded in order to fit onto a scale of 1-5, with 5 being the most attractive. All figures are from the CIA World Factbook unless otherwise noted.

Variables - Demographic

The first set of variables for Bangladesh is the demographic set. The key demographic variables that contribute to the attractiveness of a country are the size of the population, the growth rate of the population, the median age, the literacy rate, the average education attained and the life expectancy. Bangladesh has large population of 163 million, making it the 9th-largest country in the world. With a population between 100 and 200 million, Bangladesh scores a 4 for attractiveness. A rapid growth rate is considered to be preferable to a lower growth rate, because it implies more consumers and more economic growth going forward. The population growth rate for Bangladesh is 1.59%, which is just 76th in the world, a fairly average figure. The median age is 23.9 years, which is quite young. Too young is actually a problem because children in the developing world are not great consumers, but for Bangladesh this is a lot of working-age people too. The ramifications of this is that the country has a lot of people either just entering the workforce or just about to. That could lead to massive unemployment, or it could lead to tremendous economic growth opportunities. Thus, a company can view this median age as either a positive or negative, but it will generally be positive since most Bangladeshis are old enough to work and consume, but are still relatively young.

The official language in Bangladesh is Bengali and the literacy rate is 57.5%, which is poor, and this is tilted towards males. This reflects poorly on the quality of the workforce -- the quantity is there but mostly for low end work. The school expectancy is just 8 years, also a low total. The life expectancy at birth is around 70 years, which ranks 150th in the world.

The variables listed paint a picture of Bangladesh's demographics. The country is young, but undereducated. The low life expectancy reflects are a relatively poor state of health care. Not mentioned before was a low rate of urbanization, which indicates that most Bangladeshis are also among the rural poor. So this is a country with some positives, especially in a plentiful workforce that should be inexpensive, and a potentially interesting consumer market give its size and age characteristics. The other categories will inform us more.

Variables -- Macroeconomic

The key macroeconomic variables are GDP size, GDP growth rate, currency strength, inflation, trade balance and the debt. When these variables are put together it is easier to see the real potential of the market. We know Bangladesh is a big market, but is it a valuable one? And maybe more importantly, is it stable? The GDP of Bangladesh is $311 billion, ranked 44th in the world, so not altogether horrible but the per capita GDP number is very low at $2,100, one of the lowest levels in the world. The GDP growth rate is 6.1% and more importantly it has been stable for the past three years, something that businesses like to see. A moderately high and stable GDP growth rate is promising, even if the nominal GDP figure is kind of terrible for a country of this size.
Currency stability is more than just the exchange rate, which is just a number. Currency stability reflects whether this is a hard currency or not, whether it trades much, or floats freely, and what sort of volatility it has. The reason for taking all of these different things into consideration is that foreign exchange rate risk relates to the volatility of the currency and the ability of the company to hedge its exchange rate exposure. The Bangladeshi taka is the unit of currency and the current rate is 76.3 taka to the dollar (OANDA, 2013). The taka has moderate volatility, having ranged over the past five years between around 67/$ to 83/$. It has been on a long-run downward trend, and has at times been propped up through buying, often financed by the IMF, so there is some management of the value of the taka. The taka is not a liquid currency and there are few if any hedging options. Thus, while a steady deterioration of the taka is good for exporters, this is only the case if it is not offset by inflation. More important, the taka is a risky currency and that should be taken into consideration. The only upside is that it has not experienced a major collapse in recent years.

The current inflation rate in Bangladesh is 8.7% and was 10.7% last year. These are fairly high inflation levels. Inflation this high is generally not considered to be particularly good, especially if the currency is stable (which it has been this year) because it means real prices are increasing. Bangladesh has a cost advantage but that will not hold if the country has high inflation. Further, high inflation increases the risk of social strife, especially if the inflation is applied to basic food staples. The country's current account balance is -$941 million and its trade balance is much worse, since it imports much more than it exports. Both imports and exports are growing steadily. The official unemployment rate is 5%, a healthy figure but one that belies the fact that most of those jobs are very low-paying.

In general, the macroeconomic variables are not positive. Bangladesh has a very low GDP per capita and high inflation, running above the GDP growth rate. The country's currency is not liquid and while the unemployment rate and GDP growth rate both healthy, they are not healthy enough to negate the other problems. The Bangladeshi economy is troubled at this point.

Variables -- Resources

The third set of variables reflect the company's infrastructure and resource base. These are important. We know how many people there are and how much money Bangladesh has, but what sort of resource base does it have for its economy? Further, how do we get products to market in Bangladesh? This section seeks to answer those questions.

The first category reflects the country's energy base. Bangladesh is self-sufficient in electricity production, but it relies on fossil fuel for its power plants. The problem with this is that Bangladesh has no hydrocarbon resources, ranking 84th in the world for proved oil reserves but better with natural gas at 46th in the world. For a country with limited hydrocarbons to have no renewable or nuclear energy development means that its energy infrastructure is poor.

The transportation infrastructure befits a developing world nation. There are just 16 paved runways in the country, or one for every ten million people. The country ranks 64th for railway infrastructure, not much different than a similar-sized country like Greece but a poor total when compared with Namibia, which has more railway kilometers and hardly any people.…