(2004) discussed showing that the compromise on standards is likely to occur owing to the idea of gifts.

Contrary to this notion, in china gifts are not given to influence one decisions but as a norm of appreciating. While no specific standard to the gift is required, the gift works only to share one appreciation of the business undertaken. Looking at the situation at Almond and it potential business relations there is a specific value assigned to the gift expected. This clearly comes out as a measure to influence potential business relation an aspect that Singh J. et al. (2005)

describe as bribery. Singh J. et al. (2005)

argue that, assigning of value to a gift demonstrates bribery that is against international business code. The case for Almond having to give a specified volume of commission is indication of bribery.

Codes of ethics governing the practice of giving gifts specifically stipulates that gifts...

It is argued by Singh J. et al. (2005)
decision making where gifts act as a factor to consider compromises on the credibility of the business relations. One is left to decide between the impression they wish to make upon potential business partners and the ethical issues to uphold.

The ideal situation for sustainable business is where interest conflict does not arise. Liu's decision on gifts needs to be guide by international morals and ethics in the interest of growth of the company. The rich culture of gifts should not be used to sideling potential business growth.