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"Effective marketing is and will always be founded on a simple premise: customers are won by personalizing the communication between the seller and the buyer and customizing the product and service offerings so they directly appeal to the desires and needs of individual customers." (Ross, 2005)
Trust is stated to be the single most important factor that can help promote loyalty and dedication to the common purpose of ensuring customer loyalty. "It is as important to get all the people relationships right, as it is to supply the right goods and services." (Senior, 2004) in the history of Harley Davidson explicit trust by the owners of these motorcycles has helped sustain the brand even through trying financial periods. The company just does not sell a product; rather it sells...
President and CEO, Richard Teerlink believes that the Harley has taken over as the 'iron horse' of the modern world and 'go where you want to go and do what you want to do' attitude that America is so proud of.
CRM is a unique dilemma that the organization faces. Owners of the motorcycle range from all walks of life. They range from blue collar workers to high-power executives who want to break from the conventional mold and define their own paths. When an individual buys a motorcycle from the company they get membership to the Harley Owners Group (HOG) -- an outlet that helps the company keep close to its customer base.
Peter Drucker, the doyen of management theorists, states that managers and decision makers are constantly searching for the best and most effective management tools that they can use to control their organization. (Drucker, 1997) One of the most important and significant factor in the success of an organization is the customer base. CRM has gone through many evolutions. The Internet and the advent of e-commerce have changed the manner in which companies seek out their customers and ensure that customer satisfaction is achieved at all times. "Effective marketing is and will always be founded on a simple premise: customers are won by personalizing the communication between the seller and the buyer and customizing the product and service offerings so they directly appeal to the desires and needs of individual customers." (Ross, 2005)
Trust is stated to be the single most important factor that can help promote loyalty and dedication to the common purpose of ensuring customer loyalty. "It is as important to get all the people relationships right, as it is to supply the right goods and services." (Senior, 2004) in the history of Harley Davidson explicit trust by the owners of these motorcycles has helped sustain the brand even through trying financial periods. The company just does not sell a product; rather it sells a way of life "untold miles of riding and gathering road wisdom along with the road dust." History has proved that the 'Harleys' brand loyalty is emotional. President and CEO, Richard Teerlink believes that the Harley has taken over as the 'iron horse' of the modern world and 'go where you want to go and do what you want to do' attitude that America is so proud of.
CRM is a unique dilemma that the organization faces. Owners of the motorcycle range from all walks of life. They range from blue collar workers to high-power executives who want to break from the conventional mold and define their own paths. When an individual buys a motorcycle from the company they get membership to the Harley Owners Group (HOG) -- an outlet that helps the company keep close to its customer base.
Today, it is becoming much clearer that the use of social media in building customer relationships is no longer a matter of individual choice. With the greater use and adoption of these sites, most organizations, which do not aggressively use them will always find themselves locked out of very lucrative markets and thereby unable to compete in the increasingly challenging business environment effectively. These sites are no longer reserved to
Electronic Customer Relationship Management (eCRM) -- the application of Customer Relationship Management within electronic businesses Customer Data Integration (CDA) -- the process by which data is collected, assessed and integrated within the organization to maximize its chances of attaining its pre-established objectives Data mining -- the process by which a database is statistically assessed to identify customer patterns -- it transforms data into information Customer loyalty -- at a most simplistic level, a
Tesco, the largest UK company, employs 260,000 people. This corporation has global aspirations and has come a long way in a relatively short period of time" (2003, p. 3). According to the company's promotional literature, the employment figure for 2003 has almost doubled today, as shown in Table 1 below. Table 1 Current Key Figures for Tesco Category Statistic Staff worldwide 472,000 Staff in the UK 287,669 Stores worldwide 5,008 Total stores in the UK 2,545 Extra 13 Homeplus Superstore Metro Express OneStop Number of markets 14 Which markets China, Czech Republic, Hungary,
Given this situation, alongside with the other features and strengths of Nucor -- such as an efficient human resource policy, an efficient operational system, vast expertise or fruitful market strategies -- the advice to the investor is that of purchasing the shares in Nucor, as he will soon be presented with the ability to capitalize on his investment. 6. Recommendations Before actually making the recommendations, it is useful to mention that
management styles used by JC Penney's management and pros and cons of each era of management. The paper begins with a general introduction of the management and then by answering the questions asked. The paper also evaluates company's management styles and problems faced by the company. Importance of innovative management style and a suitable style for JC Penney is also considered in the given paper. Management Penney being one of the
The employees should be firmly committed to the firm, they are the face of a firm (also its eyes and ears). The staff focus should be involved in the process management, also their measurement and knowledge as well as initial contact with customers, all contribute to the performance of the organization. Firms need to provide results on a consistent basis, be innovative and should respond quickly to any changes in