On this specific aspect of design guidelines, Apple pioneered the development of graphical interface guidelines with the launch of the Macintosh in the 1980s which was promptly followed by Microsoft's Windows development team. While both operating system development teams have taken their own approaches to interpreting and fine-tuning the graphical standards as first defined by Apple, the depth of ergonomics and usability test to the application level is more

Outsourcing The advances in both the first and third worlds in addition to the development of technology has caused a shift in what countries do what from an industry standpoint and the measures that businesses are able to take and choose to take as it relates to keeping costs down. There are benefits to the consumers and the businesses but there are also some notable drawbacks and downsides, at least to

But in a world that changes so drastically in such short periods of time and in a market filled with fierce competition and customers which change and increase their needs on daily basis, achieving customer loyalty is quite difficult; ergo, Apple's need to develop and implement better and stronger CRM policies. Current Features of Apple's CRM Given the specific nature of their businesses and the fact that after the purchase has

High customer satisfaction rates are attained through meticulous planning. The customers are not only made happy by easy to use and robust products but also have the desire to buy more in the future. Conclusion In the computer industry, most people still perceive Apple as the runner because of the significant influence Microsoft has on personal computers. However apple has been able to diversify its product line in the technology scope

Company-specific, sales, quote and order processes, customer service, and warranty and returns KPIs all reflect financial performance, over time, for any company. By measuring these KPIs and engraining them into the company culture, Citrus can create a sustainable differentiator in exceptional performance as well. The bottom line is that Citrus must turn accountable and measurable performance into a lasting competitive advantage over the long-term. Analyzing Industry-Wide KPIs for PC Manufacturers Areas

Marketing SLP Target Market Brand Image Competitor Analysis Environmental Analysis Porters Five Force Model Current Rivalry Threat of New Entrants Bargaining Power of Suppliers Bargaining Power of Buyers Threat of Substitute Products Apple has had an exceptional growth streak over the last decade and represents a suitable target for a marketing analysis. Apple has seen sales and revenue peeks in the last few years which is at least due to the fact that sales in China have ballooned. China, which is