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Disney
It is important to understand how the business strategy of an organization manifests itself within the internal and external operations of the company. Disney Corporation provides an excellent opportunity to examine these relationships. The purpose of this essay is to compare and contrast the organizational chart and organizational methods of the Disney Corporation and examine how it aligns or misaligns with the strategy of the particular corporation. I'll examine Disney under hypothetical situations such as it operating as a functional organization and identifying different ways in which matrix structures are applied to the leadership branches of the Disney Corporation. John Pepper Jr., is the current chairman of the board of directors. The 15 directors, including Steve Jobs, are responsible for representing stockholder interests of the company.
DISNEY'S PRODUCTS AND SERVICES
Prior to analyzing the alignment of Disney's corporate strategy with its organizational methods, it is important to understand what Disney Corporation does and how it performs its mission. Understanding the background information is essential in order to grasping how these relationships dealing with leadership can be used to their fullest potential. According to the Walt Disney Company's website, "the Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information using its portfolio of brands of differentiated content, services and consumer products. The company's primary financial goals are to maximize earnings and cash flow and allocate capital for growth initiatives that will drive in long-term shareholder value."
The wide range of services and products Disney provides creates problems for management. It is a difficult task to understand the differing markets and the differing special knowledge that needs to be applied to each one of these specific markets. It essential for the leadership to understand that incorporating ideas from all aspects of other businesses will help to strengthen and continue the growth pattern that this company has realized for many years. Diversity is a key component in sustaining and weathering through tough times. Due to Disney Corporation's diverse approach to business, it may be expected to survive through struggling economic times because of its wide spread approach.
The management team at Disney is divided into two sections, the Corporate and Business sides of the organization. Within the corporate division, there're several vice presidents all serving under Andy Bird, chairman of Walt Disney international. Disney assigns vice presidents for global security, business development, corporate communications, human resources, the chief financial officer, and planning control or operations. The business unit is a smaller part of the management team. George Bodenheimer, who is currently president of ESPN and ABC sports serves also as the cochairman of Disney media networks and heads this part of the company. There are four chairmen who serve the consumer products, the Walt Disney Studios, Walt Disney Parks and resorts and ABC television group. The two presidents work with the interactive media group and the Disney interactive media group.
The CEO of the entire company Robert Iger, is in charge of 103 executives within the Walt Disney Company. He is responsible for the sales teams and parks content of television shows real estate, money management, planning control, communications, interactive media, studio production, distribution, legal and secretary, security, human resources, development and technology, government relations, and the various other tasks associated with running such a large company. It's obvious that all the varying tasks that are presented to this organization presents an opportunity to examine how they manage such a diverse and widespread company.
DISNEY AS A FUNCTIONAL ORGANIZATION
Before analyzing Disney as a functional organization, it is important to understand what exactly functional organization do and how they operate. This organizational structure uses relative ideas that appropriate certain resources to specific functions. It is…
Bibliography
Boyd, C.(2009).l Management structure overhaul planned for Disney World, Disneyland. Triangle Business Journal, 19 Feb 2009. Retrieved from http://www.bizjournals.com/triangle/stories/2009/02/16/daily55.html
Seet, D. (2009). Power: the functional manager's meat and project manager's poison? The Project Management Hut, 6 Feb, 2009. Retrieved from http://www.pmhut.com/power-t he-functional-manager-meat-and-project-manager-poison
"The Walt Disney Company." Company Website viewed 17 Aug 2011. Retrieved from http://corporate.disney.go.com/corporate/management_team.html
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