E-Commerce Information Systems
The situation facing one insurance company is that growth is good, so good the company is expanding rapidly and needs to implement a database system to store client details and general information, to be accessed by other employees as needed. The knowledge held within the company is currently divided between existing paper-based systems, the computer systems, and members of the staff. The company at this time has 4 branches, each employing around 10 staff members, and each office has separate methods of storing information. Some offices use manual systems, while others have set up their own basic databases, such as can be developed buy using a product like Microsoft Access. Fortunately for any change to be made, each branch employs at least 2 members of the staff who are competent with computer systems. What is needed is a plan for coordinating the information needs of the company as a whole so that each office will be able to include its records, update them as required, and access other information from other offices for procedures, statistics, actuarial information, and other data as required.
The insurance industry has certain information needs and certain MIS solutions for addressing those needs. Many information system (IS) managers in the insurance industry have become confused and frustrated with the various products and methodologies offered. Griffin describes the systems developed for a number of Blue Cross/Blue Shield organizations in three states. A staff of seven programmers work on the decision-support side of the company developing these systems, and they try to respond to the various requirements set forth. The real issue, says the manager, is the underlying data warehouse and not the end-user tool developed to access the warehouse. Custom programs have been developed to maintain the data integrity of the Blue Cross/Blue Shield systems. Some organizations find themselves facing management issues because of the lack of integration of warehouse management tools. Standard initiatives are coming into being to allow IS managers a way to overcome this. One such solution is the formation of the Metadata Coalition in Texas, a consortium of vendors and users working to develop a standard for metadata-to-metadata integration (Griffin 1996, pp. 74-76).
The development of data warehouses, also known as information delivery facilities, is discussed in terms of an insurance company management team by Hollander and Mroz, noting how the team may access and analyze the information it needs to make decisions. The development of a data warehouse, they note, should follow the identification of the business information which is needed but currently inaccessible, and project development should include the design and usage of a prototype system, account for data inconsistencies among different systems, and maintain realistic goals. Both large and small insurance companies have found value in the implementation of data-warehouse systems. Specific steps are set forth by the authors for how to develop a system that will be comprehensive and effective and serve the needs of this type of business, and these steps would be useful for any business trying to develop a good data warehouse management tool (Hollander & Mroz 1996, pp. 104-106).
For an insurance company, normal business needs must be addressed, meaning accounting, keeping client records, payroll, employee records, taxes, and permits and licenses. In addition, a company needs access to various records provided through government of driving records, car registrations, and similar data. Demographic data is maintained by industry organizations showing risks associated with different age groups, types of driver, areas of residence, and similar data showing where higher premiums might be warranted and where discounts might be offered. Also needed is a means of connecting various offices to compare data and keep track of different customers.
Current System
The current system makes use of normal business connections through e-mail, faxes, telephony, and Internet services that can be accessed by customers. Records can also be accessed from individual offices over the Internet through a secure system to provide agents with data they need, though such services could be expanded greatly. One of the primary uses of the current system is for accounting in the broadest sense, to keep track of sales, payments, and levels of business. Most records are kept in different form as paper copies or are duplicated for that purpose.
Information Needs
What is further needed by the company is a means whereby employees can gain insight each day into the daily workings, current problems, and future goals of the company and any subsidiaries it might have and to do so on an ongoing basis. Many of the employees may resist technological change, and a major...
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