Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
E-Commerce Marketing Plan
This marketing plan has been developed for a unique business model that facilitates transactions between people who would like to buy and sell homemade art. Although the website functions much like EBay, the online auction giant, it is targeted at a far narrower niche. Given that the target market represents such a narrow niche, the marketing strategy to promote this site must be creative as well as utilize the latest in E-commerce technologies and design. This marketing plan will frame this service in terms of its 4Ps and then use this framework to develop the marketing proposal. It was found that a tribal marketing approach to promoting the site would be the best fit for the company based on its unique circumstances. The competitive landscape for auction site is relatively flooded with various competitors. However, competitors who specialize in art are generally targeted towards a high end market niche. Although a few sites target the lower end, these sites are underdeveloped and an opportunity exists for a well-designed market entrant.
Product
In this case the product is actually a service. The website facilitates transactions between individuals who wish to sell or buy art or related products. Although the website does not have the full functionality of a site such as EBay, the website targets a unique niche that has limited competition that specializes in this area. The website charges a small listing fee as well as a small percentage of sales.
Place
Price
The website charges comparable fees to most of the competition. There is a small per use listing fee that is issued when the auction item is hosted. Furthermore, the site also collects a small percentage of the total sales amount (1%). There are also different add-on services that users can develop such as an online store so that individual artist can promote their work or let potential customers view their entire collection from one page.
Promotion
Promoting the site is the most difficult factor included in this analysis. Much of the promotion of the website will need to be built into the site itself. The site will need to be designed in a way in which in it is optimized for search engines (SEO). This will allow it to appear among the top responses in…
Well-designed CMS sites allow for highly effective ways to create frequent updates to a site without any confusion over which version is the most current. CMS design can also make it easier for a company to implement an integrated IT strategy. This is a direction that more and more companies are taking. Flash and Video In addition to what can be described as a purely technical advantage that MocFish has over
E-Commerce Marketing Plan Nielsen Media Research was founded in the 1920s by Arthur Nielsen and it focused on assessing the success of advertisements within the consumer markets. During the following decade, the organization commenced to assess the success and popularity of radio programs. The means in which the organization assessed the ratings of television programs evolved and these were eventually applied to compute the ratings of television programs. Today, Nielsen is
The two primary gift basket markets are the individual gift-giver and the corporate client (How to start a gift basket service). About half of all this business is during the holidays, with Christmas leading the drive followed by Valentine's Day, Easter, Mother's Day, Thanksgiving and Secretaries' Day (How to start a gift basket service). Mary will rely heavily on Google AdWords to attract new business and will increase her advertising
(Marketing Pros: B2B vs. B2C Marketing) At present in excess of 700 B2B markets are either carrying their business or in the pipeline. Even though B2Bs are positively anticipated to clock sales of $5 trillion by 2004, the latest slowdown in the online business-to-consumer market has put some doubts into a sector which on other fronts is a promising sector. (Harbour, 2001) In the thinking pattern of individuals performing the
S. Home Console Hardware Market Figure 4: Home Console Hardware Sales in Europe Source: Nintendo Investor Relations (2009) Clearly the Wii was able to gain an exceptionally large market share quickly after being launched. This was accomplished in the midst of a global recession as well Market Demographics and Needs For many who believe the computer gaming market is one that is composed of teenagers, their stereotypes of gamers is quite off the mark.
marketing spin to match my background. Must answer the questions below in the custom area What do you expect to accomplish through this executive program? What learning experiences do you expect, and how would you apply them? What specific benefits do you anticipate? I am a marketing professional with over twenty years' experience working for advertising agencies and for some of the world's most profitable and highly-respected companies, including AT&T, Lucent,