Ebay: SWOT Analysis Company Overview SWOT

Ebay needs of to pay attention to brand equity and get back to the basics of offering good customer service to its customer base. Otherwise, it is an open market for anyone to step in and take their place. Losing focus of brand and company vision has been the downfall of many corporate giants. References

Consumers Union. (2007). Winning at Ebay. How to bid smart & play safe. Consumers Reports.org. August 2007. Retrieved February 6, 2011 from http://www.consumerreports.org/cro/money/shopping/shopping-tips/ebay-8-07/overview/0708_ebay_ov_1.htm?Extkey=SY95PI0&CMP=KNC-CROVMYSSP&HBX_OU=51&PK=yssp

Ebay.com (2011). Spoof (fake) emails. Retrieved February 6, 2011 from http://pages.ebay.com/education/spooftutorial/

Ebay Inc. (2001). Burger King...

...

Ebay Inc. November 14, 2001. Retrieved February 6, 2011 from http://www.ebayinc.com/content/press_release/2001111564901
Gomes-Casseres, B. (2001). Ebay. Spring 2001. Retrieved February 6, 2011 from http://pages.cs.brandeis.edu/~magnus/ief248a/eBay/history.html

Jones, M. (2009). The Ebay Business Model and a Largely unused Strategy. Articlesbase. Retrieved February 6, 2011 from http://www.articlesbase.com/internet-articles/the-ebay-business-model-and-a-largely-unused-strategy-862249.html

Williams, M. (2007). Ebay, Yahoo Japan Sign Auction Deal. IDG News. December 4, 2007. Retrieved February 6, 2011 from http://www.pcworld.com/businesscenter/article/140267/ebay_yahoo_japan_sign_auction_deal.html

Sources Used in Documents:

References

Consumers Union. (2007). Winning at Ebay. How to bid smart & play safe. Consumers Reports.org. August 2007. Retrieved February 6, 2011 from http://www.consumerreports.org/cro/money/shopping/shopping-tips/ebay-8-07/overview/0708_ebay_ov_1.htm?Extkey=SY95PI0&CMP=KNC-CROVMYSSP&HBX_OU=51&PK=yssp

Ebay.com (2011). Spoof (fake) emails. Retrieved February 6, 2011 from http://pages.ebay.com/education/spooftutorial/

Ebay Inc. (2001). Burger King Corporation and eBay Announce First Loyalty Program in Fast Food. Ebay Inc. November 14, 2001. Retrieved February 6, 2011 from http://www.ebayinc.com/content/press_release/2001111564901

Gomes-Casseres, B. (2001). Ebay. Spring 2001. Retrieved February 6, 2011 from http://pages.cs.brandeis.edu/~magnus/ief248a/eBay/history.html
Jones, M. (2009). The Ebay Business Model and a Largely unused Strategy. Articlesbase. Retrieved February 6, 2011 from http://www.articlesbase.com/internet-articles/the-ebay-business-model-and-a-largely-unused-strategy-862249.html
Williams, M. (2007). Ebay, Yahoo Japan Sign Auction Deal. IDG News. December 4, 2007. Retrieved February 6, 2011 from http://www.pcworld.com/businesscenter/article/140267/ebay_yahoo_japan_sign_auction_deal.html


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