Ethical Issues That Are Raised essay

Download this essay in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from essay:

While the "quality and the craftsmanship [of Tiffany & Co.'s products] must stand the test of time," the conscience of a socially responsible attitude towards its products becomes an even more important element in order to make the customers appreciate the true value of its offer.

The added value of an "industry leader" approach concerning the social responsibility issues involved by the industry is also a desired course of action, as it brings positive effects on the environment and the fulfillment of ethical promises by the company, its ambassadorship within the industry brings even greater environmental benefits, through a stronger alliance to lobby and fight for the environment.

From a business point-of-view, it brings Tiffany's a differentiation point, giving it a competitive advantage in front of its competitors, something that just working with price, placement, promotion and products (marketing mix elements) can not entirely achieve.

This brings us to the discussion of the last point of the assessment: to consider whether the chosen best course of action is also in the best long-term interest of the business, as a profit-seeking institution.

When addressing this issue, I would like to point out that environmental issues become every day more important and more visible at global level. More and more NGOs and other organizations unite their forces in order to bring people awareness about the harms industries and people themselves bring to the nature, and the long-term effects of such actions.

As Kowalski himself noted, it is not that people "don't care" about the environmental hazards produced by the companies, they just "aren't aware" of them.

But in a world where so many forces fight for increased awareness and actions regarding the dangers of industries on safekeeping the planet, it is just a question of time that companies that choose to protect the planet are going to become the top preference of conscious customers.

This is exactly where I believe the advantage for Tiffany & Co. approaching in a "green" manner the issue of their gold (and any other natural resources for that matter) sourcing will come on long-term.

With customers more aware of the positive and negative effects of industries on the planet, the choice will be directed towards environmentally responsible providers. Customers will not want to offer to their dear ones presents that are "stained" by conflicts or by natural disasters. They will be more careful when choosing where they buy from and this is where the long-term benefits (both brand-related and financial-related ones) will arise from.

It might translate into increased costs in order to insure that metals are from valid / "clean" sources, or higher costs incurred by the advertising in order to show this direction Tiffany & Co. has chosen to lead… it might foster more scrutiny towards the degree of "green" Tiffany applies in all its activities… it might raise some questions regarding the returns on investments for the shareholders, or it might raise the prices of its products… but in the end, it will make the mission of "bringing beauty into the lives of our customers" an unstained, beautifully kept promise… and why not, be able to truthfully say that "after more than a century of capturing the beauty of nature in its designs, the venerable American house is working to protect this source of inspiration" (Newman, 2006)

Bibliography

Business dictionary, Ethical Issue definition, retrieved online November 6, 2009 at http://www.businessdictionary.com/definition/ethical-issue.html

Business dictionary, Fiduciary Duty definition, retrieved online November 6, 2009 at http://www.businessdictionary.com/definition/fiduciary-duty.html

Gagnon, Geoffrey, Moving Mountains, Legal Affairs, Sept-Oct 2004, retrieved online November 6, 2009 at http://www.legalaffairs.org/issues/September-October-2004/story_gagnon_sepoct04.msp

Kosich, Dorothy, And, now, a few words from Tiffany & Co, Mineweb, South Africa, November 11, 2004, retrieved online November 5, 2009 at http://www.mineweb.com/mineweb/view/mineweb/en/page15831?oid=3232&sn=Detail

Newman, Jill, The Tiffany Standard, Robb Report -- Special 30th Anniversary Issue, Curt Co Robb Media, LLC, 2006, retrieved online November 6, 2009 at https://www.tiffany.com/shared/pdfs/Tiffany_RobbReport.pdf

Werther B. William, Chandler B. David, Strategic corporate social responsibility: stakeholders in a global environment, Sage Publications, Thousand Oaks, CA, 2006, pp. 224-227[continue]

Cite This Essay:

"Ethical Issues That Are Raised" (2009, November 08) Retrieved November 30, 2016, from http://www.paperdue.com/essay/ethical-issues-that-are-raised-17734

"Ethical Issues That Are Raised" 08 November 2009. Web.30 November. 2016. <http://www.paperdue.com/essay/ethical-issues-that-are-raised-17734>

"Ethical Issues That Are Raised", 08 November 2009, Accessed.30 November. 2016, http://www.paperdue.com/essay/ethical-issues-that-are-raised-17734

Other Documents Pertaining To This Topic

  • Ethical Issues in Information Technology

    4. Conclusions In the article Ethical Issues in Information Technology, author Richard T. DeGeorge points out the existence of five interrelated ethical issues: issues in the usage of technology in business, issues in the it business, issues related to the Internet, issues in e-business and issues affecting the social background. Each of the five categories presents several ramifications. The article has a general coverage, an informal writing and throughout its 24

  • Ethical Issues in Dentistry

    Radition Scare Exposure to Radiation in dentist office is a major concern for parents with little children. While exposure of this kind can be harmful for anyone, its unregulated use in treatment of younger patients is especially alarming. In this article the author highlights the issue of unrelated radiation use in dental offices and one wonders if this is an ethical or business issue. We can classify this as an ethical issue

  • Ethical Issues of South Africa s

    South Africa consequently had to arrange for a down payment of $600 million at a rate perceived to be extraordinarily high. It was too late for the country to induce any negotiations of the deal. Serious agreements ensued thus maneuvering South Africa to pay back much of the nation's hard currency debt in a short period. This led to the emergence of a new democratic regime stemming from an

  • Ethical Issue on Abortion

    Ethical Issues Surrounding Abortion Notwithstanding the laws being passed in various states against a woman's right to chose to terminate her pregnancy, the position of this paper is that Roe v. Wade is the law of the land and a woman has the ethical and moral right to decide to have an abortion. There are many positions for and against Roe v. Wade, and there are many ethical issues that may

  • Ethical Issue in Financial Market

    " The code also states when communicating investment information care must be taken to ensure that it is fair, accurate and complete as well as make full and fair disclosure of all matters that could reasonably be expected to impair their independence and objectivity or interfere with respective duties to their clients, prospective clients, and employer. Evidence indicates Lehman's senior financial executives knew of the Repo 105 transactions and certified the

  • Ethical Issues in Medicine Ethical Dimensions of

    Ethical Issues in Medicine Ethical Dimensions of Research Studies Ethical issues in medicine: Clinical trials and cancer patients. Clinical trials, in which a treatment or a drug is tested upon human beings, are a vital part of bringing a drug to market. It is essential that the treatment be shown to be safe, effective, and better than existing treatments of similar cost and safety levels. However, when developing a drug for patients who

  • Ethical Issues Are Now Just as Much

    Ethical issues are now just as much of a concern as they were thirty years or more ago. (Qian, Gao, Yao & Rodriguez) Ethics are a clear set of principles dealing with what is considered appropriate behavior in-group and individual counseling. These standards were created not only to protect clients, but also to protect counselors. As a counselor, a fine line can easily be crossed if the counselor and/or the


Read Full Essay
Copyright 2016 . All Rights Reserved