Note: Sample below may appear distorted but all corresponding word document files contain proper formattingExcerpt from Research Paper:
The mall in Shanghai is not representative of all shopping experiences in China, and the questionnaire and its use of imagery and descriptions lack clarity and precision needed for more extrapolative results. The study however does underscore the role of ethicacy as a key determinant in defining if a person is going to purchase a counterfeit product or not.
Analysis of Counterfeit Luxury Goods Online:
An Investigation of Consumer Perceptions
One of the most rapidly expanding selling channels for counterfeit products are websites and e-commerce sites. On the Internet a counterfeiter can be up and running within a day or less, selling counterfeit items globally using PayPal and other well-known payment processing systems to manage transactions. This area of counterfeit luxury products selling is the subject of the study Counterfeit Luxury Goods Online: An Investigation of Consumer Perceptions (Radon, 2012). The methodology is loosely defined as those customers who have purchased from known jewelry and watch counterfeit sites and have provided customer success stories in the past. The researchers reasoned that those who had participated in a transaction and had a positive experience (as evidenced by the endorsement) would be more likely to respond to their questionnaire. An online survey was created to determine the trade-offs that counterfeit purchasers had made in the purchasing process. The recruitment efforts netted out 47 total respondents, 40% who whom were men and 60% being women. The respondent's ages were between 18 and 45 (Radon, 2012).
The study found that the most important factors that those who knowingly purchased counterfeit products where more concerted with conscious value and price and the implied prestige of the given item. The researchers also found that those who are most likely to purchase counterfeit products are also the most price-sensitive and seek out inelastic, commodity like pricing deals which clearly communicate the lack of value being purchased (Radon, 2012). It's as if the respondents are attempting to buy the brand as a badge of prestige with little care if the actual product will last and deliver functional value or not.
The purchase of counterfeit products is becoming more pervasive as globalization extends the reach of brands globally. When Nike is even more recognizable as a brand image compared to some nation's flags, it's apparent that brands have tremendous power to influence the values of large masses of people. The motivations for purchasing counterfeit products have been analyzed in this analysis. Not surprisingly, the less ethical foundation a person ahs the more they are likely to engage in purchasing counterfeit products and attempting to pass them off as real. The greater the ethicacy of a person and their value set, the less likely they are to purchase a counterfeit product. Of the four studies analyzed, the most likely demographic group to regularly purchase counterfeit products are male students below 20 years of age with incomes well below $20K a year (AUD). This is admittedly a finding only in Australia, yet it does show a finding that pervades all studies which is the consistent finding that women are significantly more ethical than men (Kozar, Marcketti, 2011). Another surprising finding is that Chinese consumers are more concerned about being found out when they purchase counterfeit products that the status they convey (Phau, Teah, 2009).
The following are recommendations for luxury brands to protect themselves against counterfeiting globally:
1. Concentrate on the inherent value of the brand and seek ot create strong peer communities of customers who appreciate the craftsmanship and quality of materials. This would have been very effective against the purchasing of counterfeit products that had been quickly produced to take advantage of a very small window of opportunity to sell them (Phau, Sequeira, Dix, 2009).
2. Create unique, differentiating features that show a high level of ethicacy in the production process, further differentiating the original products from counterfeits. This will be a cue to those who have borderline to higher level of ethicacy to choose to reject the cheaper, often shoddily-produced product (Phau, Teah, 2009).
3. Create product strategies that bring the same quality and brand of the flagship product lines into an affordability range for a broader market, as Armani has done with Armani Exchange as done for example (Phau, Teah, 2009)
4. Create online validation and verification programs for all the luxury products in a product line, protecting the brand online (Radon, 2012). This could be accomplished through highly specific imagery of a given watch, accessory or product that cannot be duplicated online and has a validation symbol within it. This approach to safeguarding the brand online is essential for stopping pirating that can occur online with a day.
Kozar, J.M., & Marcketti, S.B. (2011). Examining ethics and materialism with purchase of counterfeits. Social Responsibility Journal, 7(3), 393-404.
Ian Phau, Marishka Sequeira, Steve Dix, (2009) "To buy or not to buy…[continue]
"Ethical Situations That Influence Consumer" (2013, February 24) Retrieved December 4, 2016, from http://www.paperdue.com/essay/ethical-situations-that-influence-consumer-86193
"Ethical Situations That Influence Consumer" 24 February 2013. Web.4 December. 2016. <http://www.paperdue.com/essay/ethical-situations-that-influence-consumer-86193>
"Ethical Situations That Influence Consumer", 24 February 2013, Accessed.4 December. 2016, http://www.paperdue.com/essay/ethical-situations-that-influence-consumer-86193
8%) and all were s-commerce users. 58.2% were Korean natives, 14.6% were Chinese and 10.8% were American. 9.7% were European and 6.7% were Japanese. The majority used s-commerce to purchase tickets for entertainment (44.5%) and 67% had been using s-commerce for more than two years. The study shows that transaction safety (.480) and reputation (.450) both at the .01 level of significance, most contribute to trust in an s-commerce platform. The
For instance, approximately 33 per cent of Thailand's water sources are categorized as having poor quality and the phenomenon is considered a serious environment problem. Moreover, Thailand is ranked among the last Asian countries based on amounts of fresh water available per capita (WWF, 2010). In this context, the Thai government and the Thai people have commenced to pay more attention to the effect of the environmental problems, as well
Ethical Issues in Medicine Ethical Dimensions of Research Studies Ethical issues in medicine: Clinical trials and cancer patients. Clinical trials, in which a treatment or a drug is tested upon human beings, are a vital part of bringing a drug to market. It is essential that the treatment be shown to be safe, effective, and better than existing treatments of similar cost and safety levels. However, when developing a drug for patients who
It might also involve taking a simple approach to save cash rather than initiating appropriate strategies to increase profits, this is unjust. Increasing premiums despite increasing profit margins at the expense of more uninsured people, as they cannot afford the rise is unjust. Injured patients who are loaded with the expenses of avoidable damage or compelled to sue indeed, when there is no carelessness is unjustifiable to both physicians
Ethical Behaviors of Mattel in the Toy Industry The ethicacy of corporate behaviors are influenced by a myriad of factors yet most strongly reflect the internal culture, alignment of leadership to vision, and accumulated trade-offs made by management over years of ethical decisions, trade-offs and outcomes. In the study Mattel, Inc.: Global Manufacturing Principles (GMP) - A life-cycle analysis of a company-based code of conduct in the toy industry (Sethi, Veral,
83). Let us go through these arguments. The first argument does not suggest that a person involved in business should disregard any ethical obligations. One can economically survive in business without violating the norms of morality. Moreover, as Beverluis argues, "we are in a real sense 'doing' business ethics. For what is a 'right'? If one puts forward the claim to have certain moral rights (as opposed to legal rights),
Many see themselves as a David fighting the Goliath (Kozinets & Handelman, 2004). 'Evil' is a common terms used to describe either the practices of corporations or corporations themselves or ends to which consumers use their money. Consumers are generally seen as being "unreflective, unaware, and amoral or immoral" (Kozinets & Handelman, 2004, p.698) and "incapable or disinclined to reflect on their own consumer behaviors from a systemic point-of-view