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The 'a degree' brand places particular emphasis on pattern making. Designs are simple, but complex and avant-garde, but classic. The convergence of these apparent dichotomies is intended to symbolize the balance and harmony the brand represents and to reinforce the brand's image as a socially responsible product. The brand targets both male and female consumers across the globe. This is now possible because globalization of the fashion industry has allowed consumers to gain easier access to in-vogue styles at increasingly inexpensive prices, It has a unique three- dimensional design concept that can be applied to a broad global consumer audience.
The brand will be manufactured in Japan to take advantage of this country's tremendous expertise in fashion manufacturing and its access to affordable fabrics. However, in the past, the Japanese fashion industry has had trouble generating substantial business opportunities because it has not been able to attract foreign media and foreign buyers and because it has been perceived as favoring mass production over manufacturing high quality goods that meet the requirements of fashion buyers who have high demands and a discerning eye for detail. I will use the connections that I have established in New York to help overcome obstacles for generating new business. I will also work closely with the Council of Fashion Designers Tokyo, an organization that has had great success in strengthening the power of Japanese fashion designers. To change the perception of the Japanese as mass producers, I will emphasize the unique Japanese creativity in my fashion designs.
The design concept is supported by creative Japanese manufacturers who offer the skills and resources to make the brand a success. and, most importantly, it has the backing of my passion for fashion that began when I was just a teenager and that has flourished since I began working in New York.
Ministry of Economy, Trade and Industry
Organization for Small & Medium Enterprises and Regional Innovation, JAPAN
JAPAN EXTERNAL TRADE ORGANIZATION
Intellectual Property Strategy Headquarters
The Ministry of Foreign Affairs of Japan
Ministry of Education, Culture, Sports, Science and Technology
Ministry of Land, Infrastructure, and Transport Japan
Tokyo Metropolitan Government
Nippon Keidanren (Japan Business Federation)
The Japan Chamber of Commerce and Industry
The Tokyo Chamber of Commerce and Industry
Japan Fashion Association
Japan Apparel Industry Council
Japan Department Stores Association (as of August 10, 2007) plan (*please make this part up with some good business plans)
Here are some keywords.
1.made in japan, from japan.
2.anti mass production.
3. connenctions I established in NY.
Conclusion
Since the 1970s, the global retail clothing industry has experienced intense international competition and major shifts in the pattern of consumer demand. These pressures have had far-reaching implications for the clothing industry in the areas of pricing, design, quality, manufacturing processes and employment (Rath, 2002). According to this author, "In the 1970s, traditional manufacturers, particularly High Street retailers with their own manufacturing capacity, found themselves unable to compete with low
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