Note: Sample below may appear distorted but all corresponding word document files contain proper formattingExcerpt from essay:
Lack of reservations
Better preparation and resource allocation Customer satisfaction
Human resource management
Hire one new staff member
Points of difference, Competitiveness
In order for the above mentioned strategies to generate the expected outcomes as these have been pointed out in the table above, it is necessary for the recommendations to be implemented in the following steps:
1. The hiring of constructors to create the physical separation of the beauty parlor and the fitness studio, as well as the separate entrance to the fitness salon.
2. The hiring of constructors to also enlarge the locker rooms and install shower cabins. This effort is expected to be increased for the fitness salon due to the costs it implies in light of the resource limitations of the small size agent. Nevertheless, it represents a suitable long-term success that would not only generate customer satisfaction, but would also support the company in enhancing its competitive position. At this stage, it is necessary to improve the competitive position in expectation of additional players penetrating the local market and raising new challenges (Pickford, 2002).
3. The expansion of the schedule at Ella Fitness Studio to allow access of customers to fitness services before 6 PM. This feature would best apply to mothers in the neighborhood, as well as other categories of the population which do not work in traditional 9 to 5 schedules. Still, in order to maintain profitability and efficiency, a stewardship principle would be employed. This specifically refers to the scheduling of the fitness sessions (Zomba, Pilates or aerobics) based on the expressed demands of the customers; the measure would support better planning and superior resource allocation through the need for a trainer on clear and pre-established bases. Additionally, the fitness studio would also open the facility outside its current hours to customers who wish to work on the fitness machines and do not need a personal trainer.
4. The education of the staff and the customers to call ahead of coming in order to schedule their fitness program and be informed if there are adequate conditions to their workout, specifically if there is sufficient room for the fitness activities to be developed in safe and comfortable conditions for all participants. This strategy helps create superior planning skills and support operational efficiency and customer satisfaction.
5. Last, the final recommendation is to hire a new trainer at the Ella Fitness Studio who would better alternate the shifts with the other two trainers. The trainers would as such work full time schedules and would provide the support as necessary.
All in all, the suggested strategies generated multifaceted benefits, yet they are initially met with additional expenditures (Rogak, 2004). Nevertheless, they are necessary in order to improve and consolidate the competitive position of the firm, which would be rather shaky if new players enter the local community.
In light of the challenges to health raised by the modern day life style, more and more people turn to exercise in order to improve the quality of their life. In Australia then, the fitness enterprises are becoming more and more popular among the consumers. In the setting of a dynamic industry, the current project has assessed the business model at local fitness provider Ella Fitness Studio and has formed recommendations. The strength and validity of the formulated recommendations is derived from the fact that they were created in a personalized and customized manner to specifically address the issues identified at the company.
In this order of ideas, the Ella Fitness Studio is identified as a relatively limited business establishment, with several points of strength, but also numerous weaknesses, which could be further improved. The improvements recommended at this stage have followed five distinctive paths, namely the separation of the studio, the integration of showers, the expansion of the schedule, the request for reservations and the hiring of new trainer.
Daft, K.M., Vershina, N.., 2010, Management, International edition, Cengage Learning EMEA
Hebestreit, H., 2008, the young athlete: encyclopedia of sports medicine, John Wiley and Sons
Kumar, D., 2010, Enterprise growth strategy: vision, planning and execution, Gower Publishing Ltd.
Lele, M.M., 1992, Creating strategic leverage: matching company strengths with market opportunities, John Wiley and Sons
Pickford, J., 2002, Mastering management 2.0: your single source guide to becoming a master of management, Pearson Education
Rainey, D.L., 2006, Sustainable business development: inventing the…[continue]
"Fitness Business In Australia The" (2012, May 07) Retrieved December 8, 2016, from http://www.paperdue.com/essay/fitness-business-in-australia-the-57215
"Fitness Business In Australia The" 07 May 2012. Web.8 December. 2016. <http://www.paperdue.com/essay/fitness-business-in-australia-the-57215>
"Fitness Business In Australia The", 07 May 2012, Accessed.8 December. 2016, http://www.paperdue.com/essay/fitness-business-in-australia-the-57215
Nike Women's Case Nike's Global Women's Fitness Business: Driving Strategic Integration Case Study Need for Organizational Change Business Case Kotter's 8 Step Model for Change Create Urgency Build the Change Team Create a Vision for the Change Communicate the Vision Remove Obstacles Create Short-Term Wins Build on the Change and Anchor the Changes in the Corporate Culture Other conditions for change. Need for Organizational Change It became evident to many executives at Nike that women had evolving needs that were not being met under
Opening a Bally's Total Fitness Franchise in Sydney, Australia Best distribution strategy - strip mall or stand alone building To judge whether the club should be a strip mall or a stand alone building, we have taken the example of a few existing gymnasiums. The first of these is called LivingWell and situated in North Sydney. Their address is 100, Walker Street, North Sydney, NSW 2060. This is considered to be one
Australian Consumer Law (ACL) is a broad-based law the impacts both businesses and consumers. The ACL represents a unified codification of a variety of prior product liability laws. In fact, one of its main benefits is that the law is applicable throughout Australia. Another major component of the law is that it imposes a strict liability standard on manufacturers and suppliers of goods, which was not a uniform standard prior
Mart is an American multinational retail and discount store chain having more than 1,100 stores across all the states of the country. Established in 2009, Max-Mart is one of the fastest growing retailers in the United States after Wal-Mart, Target Corporation, and K-Mart. In addition to the home country, Max-Mart also operates a number of independent retail and discount stores in Australia, United Kingdom, Japan, Thailand, and New Zealand.
HRM Job Human Resource Management PBL exercise Human Resource Management PBL exercise 1: Taking an HRM job The cereal company Sanitarium is currently seeking an HR generalist. Sanitarium advertises itself as the company that transformed Australia's eating habits, shifting the tastes of the national palate from traditional 'fry-ups' to more healthy whole grains at the breakfast table. "We were the first to introduce healthy and innovative breakfast foods and soy foods. We promoted
Organization Behavior Internal Supply Chain Management ABOUT HARVEY NORMAN Harvey Norman is a large scale retail chain owned and operated by Harvey Norman Holdings Ltd. It is one of the most successful retailers in the Australian region. It promotes and sells all kinds of consumer products of world's top quality brands. The major product lines include personal computers, cameras, gaming, mobile phones, audio and video players, home appliances, furniture & bedding, gifts, home
Managing Diversity Matters A Study on QANTAS Women Representation at QANTAS QANTAS' Focus on Diverse Needs of Customers QANTAS Ideology Regarding Recruitment of Youth Challenges Faced By QANTAS In today's challenging global scenario where competition is rising every day, it is necessary for Multinational organizations to address the basic need of today's business world: diversity. Customers, employees, strategic alliances, competitors, industry norms etc.; they are all subject to changes every day. This is the reason