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Five Guys Burgers and Fries -- Ingredients for Success:
Five Guys Burgers and Fries has emerged as a brand that is renowned for its ability not to be considered as a fast food chain since customers are getting quality food at any time and in any location. In addition to advocating for quality control, Five Guys Burgers and Fries toast their buns on a grill. The food joint is committed to production of quality foods through fresh ingredients, simple menus, never-frozen meat, and classic flavors in its entire food production process. As a result of its commitment to these values, Five Guys Burgers and Fries has won several awards for producing the best burger throughout the country, particularly from Maryland and Virginia where the food joint originated. Despite of these advantages, the food joint was rated as extremely unhealthy for people concerned about intake of fat and calories. Nonetheless, the success of Five Guys Burgers and Fries can be attributed to various factors including its unique philosophy and commitment to initial values.
Five Guys Philosophy:
As one of the major factors contributing to the success of this food joint, Five Guys Burgers and Fries has a philosophy that sets it apart from other fast-food chains. This philosophy plays a crucial role in the fast-food chain to an extent that its mission statement is aligned to it. Five Guys philosophy is that selling hamburgers and French fries in a crowded restaurant industry requires the production of high quality products that are better than those of the existing competitors in order to guarantee success ("Five Guys Burgers and Fries," n.d.).
As part of ensuring its commitment to this philosophy, Five Guys Burgers and Fries only use fresh ground beef as ingredients for its burgers and provide 250,000 ways for ordering a burger at the fast-food chain. Furthermore, Five Guys' menu is trans-fat free while customers are kept focused on food through simple red and white branding.
Quality is an essential component and philosophy of Five Guys Burgers and Fries to an extent that the magic of its hamburgers is quality control. Apart from being a seemingly modern American fast-food success story,...
This approach and devotion to quality was informed by the notion that fat and calorie intake is the main concern underlying the desire for high-quality and perfectly-prepared burger.
Five Guys Initial Values:
In 2002, Five Guys Burgers and Fries was just a simple family burger operation comprising of five locations and a strong following in Northern Virginia before franchising. Since then, fast-food chain has developed to become one of the major industry players in the fast-food sector with an estimated value of over $1 billion (Rosenwald, 2006). In its initial years of operation, Five Guys Burgers and Fries was primarily a family business run by Janie and Jerry Murrell and their five sons. The success and rapid growth of the fast-food chain is not only attributed to its original values but also associated with adoption of various factors that has increased and sustained its success.
One of the original values of the start-up company was a simple and successful formula i.e. making good food with good ingredients (Garrett, 2010). The foundation of the business is the production of better quality hamburgers and French fries than any other competitor in the industry. As a result, Five Guys Burgers and Fries is largely considered as the burger alternative to fast food through special quality with which the restaurant's burger comes off the grill. The second original value of the start-up company is the simplicity of its menu, which is appealing to customers. In this case, Five Guys has focused more on food instead of gimmicks or public relations tricks to an extent that it doesn't have fancy combos or tricks.
While Five Guys remains committed to these values, it strength and growth in the industry is attributed to three major factors i.e. quality control, real ingredients, and a simple approach. Since health concerns have become a major threat to the fast-food industry, Five Guys ensures that they deal with these issues through production of better quality burgers and French fries by using real ingredients like never-frozen meat. Moreover, Five Guys…
References:
Boone, L.E. & Kurtz, D.L. (2012). Contemporary business (14th ed.). Retrieved from http://www.scribd.com/doc/110686983/Contemporary-Business-14th-edition
"Five Guys Burgers and Fries." (n.d.). Plans Book. Retrieved April 18, 2013, from http://www.bradleyrichtman.com/img/portfolio/5guys/five_guys_plans_book.pdf
Garrett, J. (2010, September 1). The Success Story of Five Guys Burgers and Fries. Retrieved April 18, 2013, from http://voices.yahoo.com/the-success-story-five-guys-burgers-fries-6712214.html?cat=51
Joiner, L.L. (2012, February 8). Five Guys found Simple Recipe for Success: Do it Right. USA
Today. Retrieved April 18, 2013, from http://usatoday30.usatoday.com/money/economy/story/2012-07-29/five-guys-ceo-jerry-murrell/56541886/1
Retrieved April 18, 2013, from http://www.washingtonpost.com/wp-dyn/content/article/2006/04/02/AR2006040200723.html
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