Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Geely Chinese Autos
What is the issue/problem for Geely?
By about 2006, as it made its first appearance at the Detroit Auto Show, Geely decided to be a trailblazer of sorts for the Chinese automotive manufacturing sector (text, page?
In particular, what it was doing was setting its sights on making itself one of that nation's standout original equipment manufacturers, enabling it and China as a whole to be more flexible to the fast evolving global purchasing markets. Many Chinese companies wanted to exercise their own levels of influence over the automotive sales market because it was already known that China would be the purchasing market of choice within just a few years (AlixPartners, 2011). Even though Chinese automobile manufacturing was growing well, for the most part companies in that nation were strong because they were partners of larger outside companies directly associated with Chinese initiatives (text, page?
). Geely was effectively taking for itself the opportunity to capitalize on what were well-known SWOT elements and doing so by using them to direct the forces of advancement that Porter and others have seen as being directly tied to customer appreciation and value.
So What? Why does this matter for Geely?
Management of Geely undertook...
For example, prior to going public in Detroit, they would openly proclaim that they were the only Chinese company doing its independent research and development on transmissions manufacturing (text, Case 25). From about 2008 until 2010, these efforts started to unravel. The economic meltdown of U.S. sales should have enable Geely to advance rapidly.; but instead the American bailout and its impact on the economy shuffled the deck. GM, Ford and Chrysler found themselves in a different situation with public money to support their reorganizations. This gave the U.S. companies a new set of core competencies ranging from better pricing strategies to viable electric or hybrid designs. These advances would enable their customers to regain confidence at the same time that Geely was trying to overcome the perception that their "cheaper" cars were still of low and unacceptable quality. Geely would soon find that it could not directly compete on these levels even with strong SWOT elements; it had to do more and better assess other options.
Now What? The today and for tomorrow.
In early 2010, Geely set…
REFERENCES
AlixPartners (2011). Full Speed Ahead AlixPartners 2011 China Automotive Outlook. Automotive Industry and Parts Executive Summary. Viewable at http://www.alixpartners.com/en/LinkClick.aspx?fileticket=ABjw5H8TduE%3d&tabid=958.
Fangfang, Li (2010). Geely buys Volvo in biggest overseas foray. ChinaDaily. Viewable at http://www.chinadaily.com.cn/china/2010-03/29/content_9653260.htm.
Geely Company Website (2010). Corporate Presentation June 2010. Viewable at http://www.geelyauto.com.hk/PDF/Presentation/geelyauto__english__jun2010.pdf.
Shirouzu, N. (2012). China's Geely turns to Egypt. The Wall Street Journal. Viewable at http://online.wsj.com/article/SB10001424052970204778604577239043167935050.html.
Automotive Parts Suppliers Automotive Industry faced a serious decline in production in last few years resulting in concurrent decline in production of vehicle parts. Unfortunately the production and consumption of vehicle parts made in the U.S. declined more sharply than total sales of vehicles primarily because due to economic recession, people moved from big trucks and SUVs to smaller passenger cars. As consumption at home declined, exports of automotive parts increased
Automotive Bailout: The three major firms in the United States automotive industry asked the government for a bailout worth $34 billion in December 2008 in order to avoid bankruptcy. These companies asked for the bailout from government because their demise could result in approximately 3 million layoffs within a year, a measure that could plunge the American economy further into economic recession. These three major firms in the American automotive industry
Automotive Industry Current automotive market Current market make up of the global automotive industry: Impact on the American economy Not so long ago, the death knell of General Motors was being sounded by many economists. However, GM has rebounded, largely thanks to its international presence, particularly in Indian, China and Russia. "General Motors [has] appeared to regain its one-time perch as the world's largest automaker. With 2011 sales of more than 9 million vehicles,
At this stage one does not know which of all the solutions will be the best for solving the problems of the organization. (Racing to compete, the automotive industry goes on demand) One of the solutions Now let us look at one area where IBM has helped an organization to improve its dealing in the wholesale market, as probably Kirk Motors is both a retailer and a wholesaler with only one
Automotive Company: China The automotive industry in China has seen significant growth over the last decades. The country's economic growth has increased the potential for the industry in t his market, since there is an increase in demand for passenger vehicles by general citizens. This has made the market favorable for new entrants, and for existing market participants to grow and prosper (Holweg, Luo, and Oliver, 2005). The automotive company in question
In fact, a hybrid car t is a cross between a gasoline-powered car and an electric car. There are two kinds of hybrid cars. One way is a parallel hybrid. In this, a fuel tank supplies gasoline to the engine. But it also has a set of batteries that supplies power to an electric motor. Both the engine and the electric motor can turn the transmission at the same time,