The sexually explicit imagery that they witnessed on TV led young Indians to express more need in sexuality. Eventually, whole regions in India had been reported of suffering as a result of young people watching TV and becoming sexually active at a much smaller age. The Kerala province in India is only one of the several areas that have had their people falling victims to the western culture depicted on satellite TV. (Lukose, Ritty 2005)
A characteristic that people fail from seeing when examining globalization is that it allows concepts to become known worldwide. Perhaps certain issues relating to globalization are actually good, and, perhaps people accept globalization because it presents new and helpful theories.
In spite of the fact that Indians generally communicate to the rest of the world through English, they communicate to their neighboring countries through Hindi. People in Bangladesh, Pakistan, and Nepal all need to know the basics in Hindi in order to properly communicate and to watch TV. Most countries bordering India are clients of Indian Hindi TV, and furthermore, because of the strong influence that Hindi has on their people, their national languages are slowly but surely becoming obsolete. This is just another of the hazards brought by globalization. Poorer and smaller countries are directly depending on their neighbors to support themselves. (Yahya, Faizal 2005) Globalization eventually has all countries being inter-dependent, without no one being superior or inferior in the performance.
India's control over TV makes it possible for Non-Resident Indians to be in contact with their homeland traditions. These respective Indians are able to watch programs aired from their home from almost anywhere in the world. Indian customs and traditions are becoming more and more popular in the Western World as people become acquainted with them.
Globalization also involves nations absorbing certain elements from foreign cultures, only to send them further, consequent to modifying them. At the time when satellite TV had revolutionized India at the end of the twentieth century, Indians had become addicted to movies made in the west and to Hollywood. Because of the immense success obtained by movies made in the U.S., the Indian cinema started to be known as Bollywood. The Indian film industry is currently appreciated in various countries, including the U.K. And the U.S. (Fursich Elfriede, Shrikhande Seema 2007)
Not only do foreigners express their appreciation for Indian films, as they are also known to come to India to practice Buddhism or yoga. A great percentage of the Indians leaving their home country in favor of a better developed country are technological talents. The most feasible reason for their departure is that they cannot properly exploit their aptitudes in India. Apparently, globalization has made it possible for them to be properly rewarded for the abilities that they have.
When concerning technology, Indians have experienced a steady evolution during the last few years. Campaigns such as the One Laptop Per Child have encouraged people to become better informed by operating computers. In the present day, a large number of Indians have turned their attention towards internet, collecting information from specific sources, avoiding having to receive limited information from controversial sources such as TV and newspapers. (Hopper, Paul 2007) Also, recently, consequent to the success undergone by the Tata Company with the creation of the world's cheapest car, India experiences a steady economical increase. (Thakurta, Paranjoy Guha 2009)
Non-Resident Indians are mainly accountable for the globalization process in India, as they always tend to return home and run for elections, claiming that they would teach their compatriots the knowledge that they had learnt in the West. When on unfamiliar territory, Indians never cease to amaze, with many of them having won notable prizes, such as the Nobel and Pulitzer ones. In spite of the respect that the Indians generally receive from the Western World, it is difficult to determine whether this respect does anything in to combat the poverty in India.
While some areas in India are expected to experience economical growth in the following years, others are expected to become even more poverty-stricken. In spite of the evolution that it has experienced in the last decades, India cannot be considered to be a modern country, since modernism does not only imply having Western influences integrated into a society. The Indian community contains a lot of modern elements. However, too little Indians are able to address these elements, while the masses are virtually being denied the chance to escape poverty.
All in all, the globalization process appears to have brought assistance to the Indians, and, especially, to the Indian middle class. It had apparently expanded during the recent period and Indians presently feel that they have more freedom of choice. (Ganguly-Scrase Ruchira, 2003)
1. Fursich Elfriede, Shrikhande Seema. "Development Broadcasting in India and Beyond: Redefining an Old Mandate in an Age of Media Globalization." Journal of Broadcasting & Electronic Media, Vol. 51, 2007.
2. Ganguly-Scrase, Ruchira. "Paradoxes of Globalization, Liberalization, and Gender Equality: The Worldviews of the Lower Middle Class in West Bengal, India." Gender and Society, Vol. 17, No. 4 (Aug., 2003).
3. Hopper, Paul. (2007). "Understanding cultural globalization." Polity.
4. Lukose, Ritty. "Consuming Globalization: Youth and Gender in Kerala, India." Journal of Social History, Vol. 38, 2005.
5. Shurmer-Smith, Pamela. (2000). "India: Globalization and Change." Arnold.
6. Thakurta, Paranjoy Guha. (2009). "India: Cheapest Car Rides on Govt Subsidies." Retrieved October 23, 2009, from the Global Issues Web site: http://www.globalissues.org/news/2009/05/23/1594
7. Tomlinson, John. "Globalization and Culture." Retrieved October 23, 2009, from the Nottingham Ningbo University Web site: http://www.nottingham.edu.cn/resources/documents/Global%20and%20Culture%20-%20John%20Tomlinson-China%2006.pdf