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¶ … handed to ten coffee drinkers visiting Panera Bread on a Saturday morning to analyze the habits of this particular population.
Please rate the quality of Panera Bread coffee in the scale of 10 (where 1 is unacceptable low quality and 10 is pleasantly high quality) Table 1 shows the responses of ten participants for the rating questions. The Panera Bread Shop the questionnaire was handed is located in a particular location that most of the customers frequently visit the shop. Therefore it was expected that most of the participants rate high score. The customer indicated as #10 scored the quality of Panera Bread shop and products below the average; therefore he was asked the reason why he visited the Panera Bread and what his expectations were. In fact he wanted to visit the Italian Espresso shop at the corner; however, the place was closed for renovation. Therefore, his scoring could be biased that his expectations were not met.
Please rate the hygiene of the Panera Bread in the scale of 10 (1 stands for extremely dirty and 10 is high standards of hygiene.
Please rate the Panera crews approach to the customers in the scale of 10 (1 is extremely unfriendly and 10 is pleasantly friendly)
Please compare the importance of following items to be presented at the Coffee stand in the rank of 10 (where 10 is very important to have and 1 is not important).
Half and Half Milk
Skim Milk
2% Milk
Milk Powder
Honey
Sugar
Low Cal Sugar
Heat Holder
Cup Lid
Tissue
What should be presented at the pastry stand along with coffee please rank the following items 1 to 10 scale (1 is not necessary and 10 is must).
Scones
Muffins
Bread
Cookies
Sugar Glazed Scones
Sugar Glazed Muffins
Sugar Free Products
Gluten Free Products
Chocolates
Fruits
Customer Satisfaction Questionnaire
Analyses of Rating Questions
Participant
Q1
Q2
Q3
#1
9
6
9
#2
9
7
9
Although all of the customers pointed out that the hygiene of the washrooms and store can be improved, nine of the customers were pleased and satisfied by Panera Bread's quality and services.
The ultimate aim of these rating questions was to…
references varied; however, muffins and cookies were slightly more preferred (see Table 3).
Conclusion
Overall results of the study showed that the customers were satisfied with the quality of Panera Bread products and services. In addition the ranking questions showed the expectations from the coffee stand and the bakery. Further analysis and questions are granted to understand the quantity satisfaction and its relation to quality satisfaction.
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