IMC Strategy Integrated Marketing Communication and Customer Satisfaction Strategy The ability to set and exceed customer expectations on a consistent basis is critical to creating a profitable business. The defining of an effective Integrated Marketing Communication (IMC) platform and series of strategies has a direct impact on the expectations set with prospects and customers both. The ability to measure expectations and their relationship to customer satisfactions can provide insights into how best

The development of customer insights and a focus on what the customer wants and needs is very important to create a good IMC, but even once customer needs are completely understood an ad agency will still be charged with the duty of coming up with the right ways to reach out to those customers (Eskilson, 2007). It is only then that a company can begin to grow and expand

In addition, there will be a follow-up interview process to capture specific area of low customer satisfaction scores. These scores will be used for process improvement and business process reengineering within the company. One of the most critical aspects of these measures is the need to use them to fundamentally re-architect the company and make it more customer-centric. This is critical for the Zapper to reflect customers' needs and

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Not only are the campaigns coherent, but they also support each other and the essential key concepts, represented by the characteristics of the brand: social awareness and implication, innovation, the ability to do anything, the belief in people and their potential to achieve their dreams. The main weakness that the approach to PR and advertising is the repeated focus on the concepts of innovation and social responsibility without insisting

IMC Strategy Exploring the Aspects of An Integrated Marketing Communications Strategy Given the proliferation of marketing, selling and service channels, the need for orchestrating all of them together for a common strategic marketing goal is critical. The coordination of advertising, direct marketing, online advertising, social networks and media, sales promotion, publicity, public relations and personal selling all need to have a common platform to execute from. The emergence of Integrated Marketing Communications (IMC)