Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
International Marketing
One of the fastest growing and most profitable investment opportunities open to international entrepreneurs today is the possibility of constructing entities known as 'virtual corporations' or 'hollow corporations.' Such companies are designed to capitalize on outsourcers' points of leverage to achieve greater efficiencies, lower costs, and access to resources, thus increasing one's own competitive advantage. In other words, because of one's proximity to particular goods, without much capital, by constructing a 'hollow corporation' one may act as an effective 'middle person' or distribution center for goods. These are usually goods desired in another area of the world that are plentiful near one's own location, but not plentiful in another location. (Commercial Accounts, November 11, 2001, Website Accessed November 29, 2002, (http://www.thepldgroup.com/commercial%20accounts.htm) Of course, the reverse is also true. One can also import goods from abroad, with the intent of facilitating distribution of these goods to a scarce section of one's own country.
The Internet has made such hollow corporations, primarily constructed with the intention of importing and exporting goods, both easier to set up and far less expensive to advertise and promote. The Internet has also enabled such hollow corporations to become more globally based. However, when setting up such a company, designed to...
But always, there must be an acknowledgement that the regulations pertaining to different countries vary. Despite the many individuals whom might have access to knowledge through the Internet, not all will provide an entrepreneur of a virtual corporation with a viable market. Thus the Internet's potential fluidity of knowledge can pose a danger as well as a boon, as agreements have the potential of being entered into too quickly. Ultimately the potential investor must keep a cool head in the face of such a heightened opportunity to enlarge his or her coffers. Also, individuals with whom one does business with must be verified as reliable and trustworthy. This is often a difficult thing to accomplish on an international scale, at an international distance.
A potential international marketer must then survey similar companies in existence on the Internet and also outside of the World Wide Web.
He or she must do so with an eye to ensure that he or she is fulfilling an unmet need to import and export goods. Or, if a need is in fact being met by potential competitors, the goods transmitted ought not being priced at a competitive and relatively inexpensive…
He or she must do so with an eye to ensure that he or she is fulfilling an unmet need to import and export goods. Or, if a need is in fact being met by potential competitors, the goods transmitted ought not being priced at a competitive and relatively inexpensive rate compared to the rate one is prepared to provide at the onset. Can the goods this potential marketer is considering brokering find a market, and what sort of audience will these goods be targeted at? How much will it cost him or her to target a particular country with his or her business, and will the shipping rates internationally not detract from the 'bottom line'? The potential market for goods is critical because it must be assured that there is a stable demand for the product, or such a demand can be generated over time. To determine this, the businessperson must have a savvy knowledge base of the sort of market that exists internationally for the particular goods he or she will be dealing with.
On a more practical level a businessperson of this virtual business must think of the regulations regarding shipping and handling of particular goods, internationally. What sort of regulations could potentially impede him or her importing particular goods into a particular country? Conversely, will goods that are legal from a particular outside country be prohibited in their transmission to the United States? The European Union, to take an obvious example from the real world, has different regulations containing genetically modified foods than the United States. If a particular hollow corporation was involved in the transmission of a popular brand of chocolate that made use of fruit flavorings from genetically modified crops, these products might potentially be banned from being imported into all EU countries.
A third and equally important consideration is that of payment. If on a small scale, a businessperson may have to ask him or herself, what methods of credit card verification are available? Will the individuals in the country or country that is primarily being dealt with have forms of payment that are acceptable in the United States, such as Visa, MasterCard, or other international forms of credit? Will the exchange rate be favorable or unfavorable to an individual doing business from the United States? On a larger scale, can there be a reasonably equal flow of imported and exported goods by the hollow corporation in all transactions? When, for instance, one's firm has agreed to sell goods to another firm for cash contingent upon their purchase of a like value of goods from that firm in a counter-purchase deal, there must be some level of certainty that the other firm is both solvent and the goods are salable in both markets. (Caeotra and Grahmn, (2001), International Marketing, McGraw Hill, Chapter 18 & Chapter 17)
International Marketing In many ways, domestic marketing and international marketing are similar. They are based on the same fundamental principles of using price, product, place and promotion to craft appeals to customers that will enhance sales. There are certain facets of international marketing, however, that are slightly different. Marketers need to be aware of what these similarities and differences are. In terms of similarities, the fundamental things that a company must pay
International Marketing Ethnocentrism is an attitude of superiority, in a cultural sense, where one thinks that one's culture is superior to the others'. Ethnocentrism is the basis of the racism and nationalism and the tribalism sentiments that exist in the world of humans. (Definition of ethnocentrism) In addition, ethnocentricity is generally accompanied by a feeling that because one's own culture is the bets, it is easy to feel contempt and hatred
International Marketing The beginning of the introduction is a bit clumsy, but this is a style issue and not material to the paper. The subject is introduced well. The authors do a good job of framing the problem. It is easy to understand that the debate is between two options that are essentially mutually exclusive in using a consistent global marketing program vs. tailoring the marketing program for each country or
International Marketing The Future Automotive Market Analysis in Europe and North America Driving in Europe and in the United States has a lot of different things. For the different shape of geographical condition, available funding and different approaches in policies, there would be differences in the type of vehicle people choose, or the type of public transportation the government would provide for the whole community. There is no doubt for the cultural factors
International Marketing Comparison of Spain and Czech Republic This paper is written out in the form of a comparison between the two countries of Spain and Czech Republic. In all the sub-heads, the situation in Spain is first discussed and that is followed by the relevant description about the Czech Republic. In all reasonableness, Spain has been a poor country with low employment, and this is being solved with temporary employment
International Marketing There are several blunders that have occurred with respect to international marketing. Some come under the category of basic linguistic misunderstanding, but others are more catastrophic in nature, causing offense in addition to costing the company sales. In some cases, the blunder gets back to the home market and does damage there, as was the experience that Nestle had in Africa. This report will outline some of the blunders