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The result would be a shift in consumer habits toward better value through store-name brands and higher nutritional value through smaller-label or independently owned firms. This denotes a critical challenge for Kraft to present itself as providing healthy and organic lines of food, absorbing the cost of this strategic investment and pushing for a general change in its long-held image as a factory-firm with little direct interest in nutritional quality control.
Current Challenges:
In response to the challenges imposed by a shifting set of market tastes in the U.S., Kraft's current orientation is toward a growing international marketing scope. This is highlighted by its recent acquisition of the London-based Cadbury company and its heightened focus on penetrating new markets. According to Ferrari, "Kraft's supply chain is about to undergo a rather dramatic transition. According to a presentation delivered by Chairwomen and CEO Irene Rosenfeld...
The company itself will morph to primarily be a confection and snacks oriented business with a presence in 160 countries." (Ferrari, p. 1) the transition will improve its earning and cash flow, making future acquisitions again a prospect.
Divestment/Acquisition Recommendations:
A recommendation hereby derived is that Kraft should return some of this investment to its domestic market for acquisition of several established nutrition-conscious supermarket shelf items.
Works Cited:
Ferrari, B. (2010). Kraft Foods Facing Considerable Global Supply Chain Challenges. Supply Chain Matters.
3
Langenfeld, B.K. & Morris, R.J. (2005). Tradictional Case 2: Kraft Foods in the Era of the Category Killer. Strategic Management: Theory and Practice-Cengage Learning.
Works Cited:
Ferrari, B. (2010). Kraft Foods Facing Considerable Global Supply Chain Challenges. Supply Chain Matters.
3
Langenfeld, B.K. & Morris, R.J. (2005). Tradictional Case 2: Kraft Foods in the Era of the Category Killer. Strategic Management: Theory and Practice-Cengage Learning.
It is very hard to map the intricate brocade of a human mind onto such a machine with a reasonable resolution, but the formation of artificial intelligence or machine intelligence is anticipated to offer an approachable challenge. It maybe a device with full Turing-test interactivity which is capable of fulfilling our wish or would be an interlacing dense layer of memory around a shifting model of existential realty, and
Conclusion The study focused on competitiveness and current and potential profitability of the soft drink industry in Brazil, and the Coca Cola Company in particular as one of three top competitors in the Brazilian soft drink industry, the others being AmBey and Kraft Foods. The research analyzed Coca Cola's Brazilian in-bound and out-bound logistics, including its distribution processes; external and internal operations, i.e., human resources, customer service; marketing strategies, and other
Mexico: Terrorism and Organized Crime The convergence in numerous means of organized criminal activities that include terrorism and drug trafficking is a developing concern in the United States and the entire world. Some professionals in this filed imply that the increasing number of cases of terrorism and organized crime groups are jointly coordinated and the trend is increasingly developing into a worldwide phenomenon (Rollins 2). These occurrences pose a great and
Governments in these developing countries also may have issues with foreign companies expanding within their borders. Lastly, establishing local suppliers, and the infrastructure required for these suppliers, may be a challenge, especially for those they develop from the ground up. Strategic Posture: Nestle's mission statement is simple. "Good Food, Good Life'. That mission is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage
While Cadbury was initially vulnerable resulting in this take over, Kraft had to borrow heavily to afford the final price of 850p per share. In the coming months and years, Kraft will have to balance against recovering the money put into this acquisition (Wiggins, 2010). A risk, many British politicians and citizens alike fear will mean the end of their signature chocolate in an effort by Kraft to increase
Low Cost Differentiation Preemptive Strength Brand identity Differentiate from other low cost providers to increase volume Brand identity commands a premium price, increasing margin Brand identity becomes identifiable with a specific niche Build brand identity quickly to reduce the threat of new entrants Weakness Lack of diversification Diversify into many products to promote volume sales Brand extensions Diversification is not part of this strategy. Diversification is key to opening new market opportunities. Opportunity Geographic expansion Increase volume Increase volume Increase volume Increase opportunities Threat High substitutability Inherent in the strategy -- low cost