Kudler's advertising and marketing in its present form is through the Easter and Thanksgiving holidays with the local newspaper flyers every month. Marketing is a key component of a successful business and KFF should consider different methods of involving the community. For example, television advertising, Internet, radio stations and more promotions are viable. Secondly, employees must be sufficient time for KFF to obtain benefits. Many organizations have begun to

Kudler Fine Foods: Problem Statement Kudler Fine Foods is a company which provides gourmet style groceries and catering services to the local markets. KFF's primary vision is to be the premiere gourmet grocery store for those savvy shoppers who are searching for the finest meats, produce, cheeses and wine."(University of Phoenix, 2010, p. 3). Although Kudler Fine Foods has managed to succeed as a small company, they can't benefit from the

KUDLER Functional Area Relationships: Kudler Kudler Fine Foods Mission, vision, values, and goals Kudler Fine Foods has made a commitment to providing healthy products to its customers like fresh produce -- and fine, gourmet items as well. These products may span from the freshest cauliflower to imported cheeses. It is not an ostentatiously 'healthy' company with an organic mission, but it strives to offer customers who are concerned and interested in what they put

Kudler Fine Foods was created in an effort to provide high quality products to customers in the southern part of California. It offers clients a wide selection of specialty food products, including everything from baked goods to fresh produce and refined wines. "Kudler Fine Foods is committed to providing our customers with the finest selection of the very best foods and wines so that your culinary visions can come true" (Website

Kudler Fine Food's Frequent Shopper Program Kudler Fine Foods is a specialty food store located in the San Diego metropolitan area. Currently, they have three locations (La Jolla, Del Mar, and Encinitas). Kudler offers a wide variety of baked goods, fresh produce, meat, seafood, condiments, packaged foods, cheese, specialty dairy products, and fine wines. Kathy Kudler, the owner of Kudler Fine Foods has requested that we create a frequent shopper program to

The organic nature of the products that the company offers all seems to have a detrimental effect on profitability. Kudler may have to eliminate certain product offerings. This is particularly true if these products are not selling very well. In addition, the owner of the company may have some success in negotiating a lower price for those products that do sell well. The owner should be careful not to settle