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One of the main reasons for his success has been the fact that Mulally was not intimidated by the necessary decision to divest large assets despite possible concerns that doing so demonstrated weakness of fear on the part of the organization. Mulally recognized that the current challenges facing the organization required consolidation and solidarity of Ford brand names instead of diversity (Hochleutner, 2011), which conflicts with traditional business management theory in many situations (Hill & McShane, 2007). The strategic vision that Mulally demonstrated in that respect is a fundamental component of effective organizational leadership (Hill & McShane, 2007).
Under Mulally's leadership, Ford has also embraced technological innovation (Hochleutner, 2011) and in the broadest sense that extends beyond merely innovation of its product line. In that regard, Mulally recognized the importance of the newest forms of social media, especially with the youngest segment of its market. Instead of relying on traditional marketing and advertising methods, Mulally implemented socially interactive media that allowed the company to benefit from two-way communications exchanges with customers...
In the face of increasingly unstable oil prices and competition from abroad (especially in Japan), Ford's future success likely depends on following the strategic approach implemented by Mulally.
References
Hill, C.W.L. And McShane, S.L. (2007). Principles of Management. New York:
McGraw-Hill/Irwin.
Hochleutner, M. "Ford CEO, Alan Mulally, on remarkable turnaround: It took leadership, courage, and service to something great." (February 9, 2011). Retrieved March 4,
2011 from the Stanford University Center for Leadership Development and Research (CDLR), from:
http://www.stanford.edu/group/leadership/cgi-bin/blog/2011/02/09/ford-ceo-alan-mulally-on-remarkable-turnaround-it-took-leadership-courage-and-service-to-something-great/.
With Mullaly saying, "As we come through the recession of 2008 -- 2009, were going to be a turbo machine when the economy turns around." This was occurring when the company was posting yearly losses of $14.7 billion in 2008. ("Integrating Cases,' n.d.) What all of this shows, is that the combination of the different leadership styles; would allow Mullaly to provide everyone with an honest assessment about: the
Ford Motor Company's Current Market Position Company Overview Quality Issues at Ford Motor Company Human Resources Role Strengths Weaknesses Opportunities Threats Financial Impact of Recalls on Ford Motor Company The Ford Motor Company was founded by Henry Ford in 1903 who along with 11 other investors signed the article of incorporation for the organization. Since then, the Ford name has experienced tremendous growth and has been awarded with substantial significance in the automotive industry. It is one of the
Ford Motor Company was an early pioneer of industrial production, with Ford having developed the assembly line production of automobiles and used this to capture a dominant position in the U.S. automobile market. The company has remained dominant but fell upon difficult times in recent years due to a combination of poor product/marketing and high pension obligations. The company has begun to revive its fortunes in the past couple of
Ford Motor Company Alan Mulally has transformed Ford Motor Company from a firm that only a few short years ago was floundering in an industry-wide morass of mismanagement, inefficiencies and no sense of direction. Since assuming the helm at Ford he has devised a plan that identifies specific, communicated goals for both management and labor that ensures that the transformation from the brink of insolvency to profitability not only takes place,
The economic environment is difficult. The United States may finally be showing signs of emerging from recession, but the recent economic difficulty has taken its toll of Ford. Following the short-lived spike provided by the 'cash for clunkers' program, auto sales have slumped again. Many competitors saw sales fall dramatically in the wake of that program. Ford, however, did not suffer as much. While two of its most popular models,
Those five steps are: Analyze the Situation and ask the following questions: Are we making any major changes in our business process? How do those changes impact our employees job functions? What information and training will our employees need to continue being successful in their jobs? How will our employees best accept and integrate this information and training? How do our employees learn? How can we get this information and training to our employees? Are there any