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Each of these online approaches Salesforce uses are also heavily supported by video and audio clips, and an entire range of digital content that can be downloaded and played anytime potential attendees choose to. All of these aspects of strategies are also measured using online analytics as well, which are critical for all event marketing and selling strategies (Schwartz, 2011).
Conclusion
Of the many marketing and selling strategies for events, three of the more effective ones based on research include promoting online events in real-time, marketing an event using the natural beauty or attractiveness of the venue, and marketing events with a celebrity or thought leader. All three have proven to be highly effective, and when online media is used, analytics can be integrated into these strategies to accurately assess results (Schwartz, 2011). The reliance on social media has proven to be very effective in reaching potential attendees through communication channels they choose to use for learning about new events (Bernoff, Li, 2008). For event marketing to continually grow in effectiveness there is the need to create customized dashboards and metrics to evaluate how each aspect of a marketing and selling strategy affects...
(2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.
Rob Davidson. (2011). Web 2.0 as a marketing tool for conference centres. International Journal of Event and Festival Management, 2(2), 117-138.
Hoffman, D., & Novak, T.. (2011). Marketing Communication in a Digital Era: Marketers should focus efforts on emerging social, mobile and local trends. Marketing Management, 20(3), 37.
Matthew Schwartz. (2011, April). A holistic view of analytics: Marketers are making strides to connect metrics with companies' overall goals. B to B: Interactive Marketing Guide 2011, 96(4), 16.
Shukla, T.. (2010). Factors Affecting 'Internet Marketing' Campaigns with Reference to Viral and Permission Marketing. IUP Journal of Management Research, 9(1), 26-37.
Walker, M., Hall, T., Todd, S., & Kent, A.. (2011). Does Your Sponsor Affect My Perception of the Event? The Role of Event Sponsors as Signals. Sport Marketing Quarterly, 20(3), 138-147.
Wood, E.. (2009). Evaluating Event Marketing: Experience or Outcome?…
References
Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.
Rob Davidson. (2011). Web 2.0 as a marketing tool for conference centres. International Journal of Event and Festival Management, 2(2), 117-138.
Hoffman, D., & Novak, T.. (2011). Marketing Communication in a Digital Era: Marketers should focus efforts on emerging social, mobile and local trends. Marketing Management, 20(3), 37.
Matthew Schwartz. (2011, April). A holistic view of analytics: Marketers are making strides to connect metrics with companies' overall goals. B to B: Interactive Marketing Guide 2011, 96(4), 16.
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