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Apple has positioned the iPad Mini as a solid competitor to the Amazon Kindle HD, which is very comparable in form factor and weight, in addition to the Google Nexus 7 tablet and the over 50 different Google Android-powered devices now available as of late 2012 (O'Reilly, et.al.). Apple has differentiated the iPad Mini with an enhanced screen, a faster processor than the majority of competitors, and the unique value proposition of being a device that can be just as easily used for creating digital and written content as consuming it. Apple has concentrated on positioning this as a low-end version of the highly successful Apple iPad2, which has sold several million units since its launch (Allsopp, 28). The iPad2's unique value proposition is deliberately designed to provide customers with the experience of having an iPad2 at a significantly lower price, with greater convenience....
An informal poll of friends who have this device say they appreciate the smaller size, which fits perfectly into their coat pockets for ease of use during commutes and while attending school.
Consumer Psychology and Psychographic Segmentation
Apple has one of the most committed and loyal customer bases in the high tech industry, as they design their products to be complimentary to the psychographic segments they sell into. Apple has learned how to design products from an ergonomic perspective that accelerate the buying process as well; with the iPad2 and iPad Mini being designed to actually sell themselves due to the enhanced user experience. The innate strengths of Apple's design and product introduction strategy are shown in how effective the company is in consistently aligning the user experience delivered with the preferences of customers (Tariq, Ishrat, Khan,
references of customers (Tariq, Ishrat, Khan,
Apple iPad Promotional Activity Analysis Promotional activities are extremely important in terms of how a company gains and maintains customer traffic. The use of promotional tactics have the capacity to make or break a company, along with being a driving force in placing a company on the map in terms of competing industries. Apple is a company that has utilized clever and timely promotions for its products that have allowed Apple
Marketing Apple; Market Segments, Target Market and Positioning Apple are a well-known high tech firm, developing and selling a range of electrical devices, including but not limited to iPods, iPads, iPhones and iMacs, as well as associated services such as iTunes and the Apple App store. The firm has been very successful, the earnings and the profit margin have both been increasing over the last few years (Apple, 2012). The firm may
IPad: Advertising and marketing Apple's 'next new thing' iPad: The advertising campaign strategy What exactly is an iPad? One of the initial challenges of marketing this new device from Apple was explaining to consumers precisely what the iPad offered in terms of value and functionality. It was neither a laptop or a mobile phone, or strictly an e-reader. Apple called the device an iPod Touch on steroids: a touch-screen e-reader and
Apple iPad 4 Questions from the Survey Used to Conduct Qualitative Research On a scale of one to five with five being an extremely strong desire and one representing no desire, what is your desire to purchase an iPad? What is the main use for which you are buying an iPad? In your opinion, why do you see the iPad as being more expensive than other tablets? What other apple products do you own? What word
74 and a cash ratio of 2.03. Apple has no long-term debt and a 2-to-1 debt ratio (MSN Moneycentral, 2010). Apple has relatively few weaknesses. The company's emphasis on software, marketing and design has left it with a weakness in hardware. Apple products do not have the superior lifespans one would expect from a product commanding a premium price tag. Another weakness is the dependence on leadership. Apple without Steve Jobs simply
It also competes with some renowned brands in the United States and other major markets of the world. The it and consumer electronics industry has been showing a rapid growth for the last few years. Anticipating huge potential of growth in this industry, numerous new companies are entering the market. These new entrants are manufacturing same quality products for the same target customers. Therefore, they are also a big