¶ … Marketing Strategy) supporting sections 1-8-3.0 Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.
Grill Kabob's mission will be ensuring that each customer gets prompt, friendly, professional, and courteous service. Have a comfortable, well maintained, and clean premise for customers and staff. Providing fairly priced, healthy, well prepared, and nutritional meals. Treating all customers and staff with dignity and the respect they deserve. Thanking each customer, for giving Grill Kabob the opportunity to be of service to them. Maintaining these objectives Grill Kabob will be assured of capturing the market and allow the restaurant contribute to its community.
Marketing objectives
Marketing is an important tool for any business or organization, which wants to increase the awareness of its products or services states Smolianov and Aiyeku (2009)
. For successful marketing a company needs to have a set of objectives, Grill Kabob's marketing objectives are establishing its self in the community, increasing their services and products awareness, overall increment in sales, and managing its brand. Since Grill Kabob is a new restaurant, it has to establish itself in the food industry. To achieve this Grill Kabob has set one of its objectives as becoming one of the three restaurants in the community. While spreading the word out of their new restaurant, the company will also have to give people sample meals to promote its products. The sample meals can be served in locations where majority of the community are bound to be found. Product sampling will have the advantage of promoting the restaurant and increasing the restaurants...
The marketing plan will deliver the best and valuable advertising campaign. Research will be conducted from past campaigns to discover trends which can be incorporated in future advertising. The costs involved in providing the meals are factored in the marketing plan, so as to keep track of them and come up with innovative methods of reducing them, in order to lower the cost of the meals.
The marketing plan is developed in order to generate revenue using various sales and advertising methods. Grill Kabob will have a revenue objective of generating $100,000 in sales during the initial 3 months. The expected profit projections need to be monitored closely. Profit is concerned with how high the meals can be priced and how low the production cost for the meals can get.
Target markets
The target market for Grill Kabob is the local population that frequents the mall and the workers who work within the mall. Neighboring residents who are from the Middle East area should be included in the restaurant's target market. In the future, the restaurant would like to attract tourist who visit the area or neighborhood. Having deals with major hotels, and motels would also increase the target market.
Positioning
Positioning is the way marketers in the customers mind an impression of what they are marketing. To give it an edge over its competitors, Grill Kabob…
