The Hidden Persuaders ends on a very negative note, stressing how the commercial media has even co-opted teenage rebellion. However, new uses social media do not have to be negative -- anti-smoking and AIDS awareness are examples of campaigns that have been conducted through Twitter, Facebook, and other online venues (Evans 2006). But the problem with social media and marketing remains that it is often hard to see who the metaphorical puppeteer is, orchestrating the enthusiasm or outrage of the latest cause, campaign, or advertisement.
Works Cited
Constantine, a. "A Celebrity Bank Card, if Not the Bankroll." The New York Times.
November 26, 2010. December 5, 2010.
http://www.nytimes.com/2010/11/28/fashion/28noticed.html?_r=2&scp=7&sq=teens%20and%20media&st=cse
"Children, adolescents, and advertising." Pediatrics. 18. 6 (December 2006). 2563-2569
Evans, W. Douglas. "Social Marketing...
18.1 (Spring 2008):81-203
Hemp, Peter. "Avatar-based marketing." The Harvard Business Review. 2006.
Joshi, P. "Approval by a blogger may please a sponsor." The New York Times.
July 12, 2009. December 5, 2010. http://www.nytimes.com/2009/07/13/technology/internet/13blog.html
Peattie, S. "The Internet as a medium for communicating with teenagers." Social Marketing
Quarterly. 13.2 (2007).21-46.
Pompper, Donnalyn & Yih-Farn Choo. Advertising in the Age of TiVo: Targeting Teens and Young Adults with Film and Television Product Placements. Atlantic Journal of Communication, 16:1 (2004): 49-69
http://www.informaworld.com/smpp/section?content=a791222529&fulltext=713240928
Seabrook, John. "Excerpts." The Merchants of Cool. 2008.
http://www.pbs.org/wgbh/pages/frontline/shows/cool/themes/symbiotic.html
Works Cited
Constantine, a. "A Celebrity Bank Card, if Not the Bankroll." The New York Times.
November 26, 2010. December 5, 2010.
http://www.nytimes.com/2010/11/28/fashion/28noticed.html?_r=2&scp=7&sq=teens%20and%20media&st=cse
"Children, adolescents, and advertising." Pediatrics. 18. 6 (December 2006). 2563-2569
July 12, 2009. December 5, 2010. http://www.nytimes.com/2009/07/13/technology/internet/13blog.html
http://www.informaworld.com/smpp/section?content=a791222529&fulltext=713240928
http://www.pbs.org/wgbh/pages/frontline/shows/cool/themes/symbiotic.html
Hidden Advertising -- Must be stopped out in the open! All advertising is good advertising, from the point-of-view of the sponsor. But from the consumer's point-of-view, this is not the case. True, advertisers bring consumers popular television shows and have a right to put their opinions 'out there' in the common marketplace. All Americans have a right to free discourse and a platform in the common media community. However, a new