As media continues to evolve so too will mankind and the manner in which society creates social order and reconstruct its relationship between the physical, mental and social. The media is as much an extension of the human senses as it is an extension of technology that enables better information flow, creation of situational behaviors and a form through which social roles can be understood and interpreted (Meyrowitz, 1985). Through the media mankind has discovered a method for transmitting, disseminating, interpreting and receiving social information. This in turn helps mankind creates his own unique identity from which he can operate and live.
All forms of media are nothing more than an extension of the human senses, a tool or medium if you will through which mankind defines, interprets and accepts or refutes certain social roles and social order. The media provides an outlet through which sensory experiences can be enhanced and engaged efficiently and productively.
The media in all its forms including the electronic or digital media, television and radio have had a significant impact on the way mankind relates to one another and the world at large. The media is a tool through which mankind can combine private behaviors and perceptions with public or social institutions and situations. The physical combines with the cognitive through the media.
The media is now an important aspect of everyone's life on multiple levels. The media is a tool much like the hands and eyes are tools through which mankind can explore his identity and role in society. The media is a tool through which we rationalize our desires and engage in sensorial discovery (Seremetakis, 1994). Without the media mankind would be hard pressed to interpret and engage in satisfactory sensory experiences. It would be like living life without ones senses. The senses work with the media because media facilitates the optimal use of the senses, just as one's ability to feel is enhanced by one's use of their hands. Life without media is like life without feet, arms, eyes, ears and a tongue. The senses while vital do not operate efficiently without a medium of expression. Media, including television and electronic media, provide this medium of expression.
The media provides a clearer representation of that which is real and that which is imagined and combines the two to define behavior, attitudes and help establishes the rules and regulations through which mankind lives by. All forms of media whether electronic, video or other work synergistically with humans senses to help mankind create social order, interpret ones existence, create ones identity and communicate and network with other members of society. The media is as much of an extension of human behavior and life as the physical body itself.
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