Massive Multiplayer Online Game Essay

Download this Essay in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from Essay:

Massive Multiplayer Online Game

Demographics

Some people believe that videos games are pointless activities, and only teenagers waste their time playing these games. These people will be surprised to know that the average of video game players is somewhere around 26 years. In fact, teenagers account to only 25% of the video games players. According to the demographic statistics of the players of these games, 50% of them are full time employees. Around 36% of them are married; meanwhile 22% of them have children (Flew and Humphreys, 2005). Therefore, it will not be wrong to say that the demographic of video games' players is quite diverse. From high school students, to early professionals to retirees and middle-aged home makers, people are quite fond of playing these games. If stated in other words, it can be said that video games are not appealing to the youth subculture, but people from every age and walk of life.

The huge appeal of video games is more astonishing because of the usage data that reveals the strength and potential of this appeal. On average, the number of hours per week spent by video games' players adds up to about 22, and the usage does not form an association with the age of the players. This implies that older people spend the same amount of their time playing these video games as the younger people. Moreover, the potential of this appeal can further be highlighted by the fact that 60% of the players reveal that they have played a video game for at least 10 hours at a stretch. Some people also like to believe that fans of video games end up as loners; however statistics have something else to say. Around 80% of the players are known to play these games with someone they know in their real life, for example their family member, their partner or their friend.

In the wake of what has been discussed in the aforementioned paragraphs, it is rather easy for us to define the demographics of the population that we seek to target through the MMOG that will be launched by our company. The mean age of the people that our product would like to target is 25 years. The game will not be gender biased; it will be something that will be enjoyed by males and females both. The MMOG that is being launched by our company can be afforded by people of even the least income per annum. However, we assume that people earning over 12,000 dollars per year will be our target population. Since the mean age has been defined as 25 years, it is expected that the people of this age group are early professionals, early home makers or university students.

Communication of MMOG to the Target Market

After defining the demographic target market, the next step is to communicate the product, which is MMOG in this case, to the target market. Promotional mix has proved to be one of the most effective marketing strategies, in terms of communication and otherwise.

With integration of one of the aspects of promotional mix, the first method that we will be using to communicate this product to the target market is advertising and marketing over the social media. This method has been in use since centuries now, and is considered to be one of the most effective means of marketing. People always watch ads on the television, since television has now become a part of everyone's daily life. Advertisements are also a relatively cheap way of marketing, especially when compared to personal selling. The reason why direct marketing will not be appropriate in this case is that MMOG is a new product for this company, and since there has not been a proper marketing department in the past we do not have the records of our customers with us.

The second method is the use and involvement of social media for advertising and promotion of sales. The fact of the matter is that social media is slowly taking over all other forms of media (Castells, 2001). People have social media applications downloaded in their smartphones, and they are always on the go of using these apps. Therefore, a business page will be created for this product and the company on Facebook, on which all the updates about MMOG, its features and sales will be posted.

The third method is the organization of a press release once MMOG is ready to be released. The public relations department can play a crucial role in the success of a product, and in the effective communication of the product to the target market.

Social Media Strategy

There are three main social networking websites that will be used for the promotion and marketing of MMOG. The first one is Facebook, the second one is Twitter and the third one is Instagram. These three websites have been chosen because of their popularity and usage among the target population. As mentioned earlier, a business page will be made in the name of MMOG, on which sale promotions, features, improvement, and any other updates will be posted. Similarly, Twitter will also be used to post these updates. Instagram is mainly an image-sharing oriented social media network; therefore that aspect of MMOG will be targeted here. The visual aspects of the game will be used for advertising and for the promotion of the sales of MMOG.

Currently, internet is a widely used medium for interactive communication (Stewart & Zhao, 2000). Today, majority of people are watching television and going through their face book at the same time. People would be reading news and checking their twitter or their LinkedIn time after time. This shows that integration of social and traditional media is very common now days.

This phenomenon can be used to bring your brand's audience online to their social media sites and therefore allow the consumers to interact with the company. In order for this plan to work, you need to integrate your traditional advertising and social media channels. Primarily, you should make strong channels online that will attract the consumers. If the websites or the pages are not attractive, no one will waste their time on it. Your second goal should be to attract your customers towards those social media channels. One major way for you to do that is by compelling the consumers to check out your social media sites. If you have published an advertisement in the local newspaper about the game, you should encourage the users to check out your face book page by including the social media icon in the advertisement. You can mention that they will be able to try out a demo of the game online. You can state that they can attain reviews of the game. In gaming, the idea of community building is very important. You should stress on the idea challenging and competing with people from all over the world. All the traditional sources such as TV commercials or radio commercials that you produce should always mention a social media connection to your company. Lastly, you can also make quizzes, contests or interesting videos that will compel your consumer to visit your social media connections as well.

Effectiveness of different media used

Once a promotional and advertising campaign has been initiated for a product, it is very crucial to assess whether it is successful or not. Before we get in detail of the different metrics used to figure out the success of a program, we should know what the benefits of measuring effectiveness are. We should assess the effectiveness of a program in order to avoid costly mistakes. It is possible that the promotional technique that we are using is costing us a lot of money and is not of any use. Due to this reason, its best that we measure the effectiveness and see if it is working or not. Furthermore, this sort of effectiveness also comes handy if we wish to evaluate the alternative strategies. In addition, it will help us increase the efficiency in general. Lastly and most importantly, we should see if it is effective so we know that our objectives are being achieved.

The internet has made it very easy to test the effectiveness of advertising. The use of interactive advertising through new media such as internet has given the marketers more powerful and specific tools to quantify their success. Back when advertising was only limited to traditional media such as print media and television, one could figure out its effectiveness through awareness, impression and other metrics. A very important metric was through figuring out the success of the product and the popularity of the product.

Now days, the consumers can be sent specific landing pages with offers or customize content. If online media such as web pages are used, you can figure out its effectiveness by seeing the traffic on that page. Furthermore, email campaign, coupon codes and date collected via online forms in exchange for special offer can…[continue]

Cite This Essay:

"Massive Multiplayer Online Game" (2014, March 10) Retrieved November 30, 2016, from http://www.paperdue.com/essay/massive-multiplayer-online-game-184721

"Massive Multiplayer Online Game" 10 March 2014. Web.30 November. 2016. <http://www.paperdue.com/essay/massive-multiplayer-online-game-184721>

"Massive Multiplayer Online Game", 10 March 2014, Accessed.30 November. 2016, http://www.paperdue.com/essay/massive-multiplayer-online-game-184721

Other Documents Pertaining To This Topic

  • Are Video Games Art

    Pervasive Video Games as Art The form and function of art has evolved and changed quite a bit over the years, decades and millennia. Paintings and sculpture have been artistic mainstays for much to most of the world of the civilized human race. However, with the technological revolution that has roared up over the last fifty years or so, new forms of art have bubbled to the proverbial surface. Digital technology

  • Consumer Perceptions Toward Personal Behavior

    During the survey of participants, the researcher investigates: Thai online game players' personal perceptions of online games; significant reasons that motivate the participants to play online games; factors that motivate participants to choose an online game; participants' opinions of digital society Affects of playing online games in real world. Study Objectives Objective 1 Conduct a thorough review of literature relating to online games and online game players in general, seeking specific information related to Thailand but also

  • Hired a Company Create Advertising Campaign a

    hired a company create advertising campaign a Massive Multiplayer Online Game (MMOG). The company recently formed previous advertising strategies place. Promote company game targeting gaming demographic. As Kurtz (2010) mentions, the target market helps the organization by determining the group of consumers that will eventually purchase its products or services. As a consequence, the target market also defines the group that will be the recipient of the marketing strategies and

  • Video Games Have for a

    Dopamine is a pleasure inducing chemical that is secreted whenever an individual engages his/her mind in the playing f video games. The New brain research that was conducted years back (Bartholow, Bushman & Sestir, 2006) was the first to show that the playing of violent video games results in bad health of the players. The emphatic responses of the brain to the simulation of certain real-life violence such as shooting

  • Social Media the Exponential Growth

    Another common assumption is that the development of virtual social interactions based on the ideal self, is not reflective of how real people will interact with you in the real world and therefore could potentially give the individual a false sense of confidence, regarding their ability to appropriately interact in the real world. Yet, many would also argue that confidence is the most attractive social attribute, almost regardless of

  • Nintendo SWOT Analysis Nintendo Co

    In an attempt to compete Wii, Microsoft put together all the features from its Xbox 360 gaming platform and offered the result in the shape of a bundle of two games at the price of $279.99 in which the following were included: five family-friendly games, a wireless controller, a high-definition multimedia interface (HDMI) connection enabling high-definition output (if desired) and 256 MB of memory, useful for storing games and

  • Vein Thrombosis Dvt and Internet

    81) This study is particularly pertinent to the Asian Internet cafes and community situation as countries like Korea have become the center of the online gaming community. "If Japan is the hub of the console industry, then neighboring South Korea is the hub of the online gaming industry - most notably, the massively multiplayer online gaming industry. " (Fahey R. 2005) In this regard Korea is known as the world's "most


Read Full Essay
Copyright 2016 . All Rights Reserved