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Mattel
Manufacturers of products that are aimed at children do have a special obligation with respect to their products and the marketing thereof. Considerable controversy has erupted as the result of advertising to children. Children are impressionable, and while they are not the gatekeepers who control spending in the family, it is worth considering that products marketed to children are not detrimental. As Clay (2000) notes, a key source of controversy is when psychologists help marketers to understand children's minds in order to sell better to them. For most people, there is a different standard of ethics that needs to be applied when marketing to children, and this is something that marketers at Mattel need to keep in mind. For Mattel, marketing to children is a necessity, but the company needs to bear in mind that despite the fact that opinions on the issue are divided, most consumers feel that marketing to children should be done with the highest ethical standards so that no harm comes to the children as the result of the marketing effort.
The Ethisphere survey...
The lead paint issue is something, however, that the company could have foreseen. Since that point, however, Mattel has not only remedied the situation with its Chinese suppliers but has had a strong record. The company moved proactively to institute changes to its suppliers' ethics policies, and has become more dedicated to enforcing its mandates (Magno, 2008). Overall, Mattel has a strong track record, and when a mistake was made the company appears to have addressed that mistake in a proactive manner.
Mattel has a detailed set of global manufacturing principles (Mattel, 2011). These come under a number of categories: management systems, wages and working hours and several other human resource categories. I would note that the lead paint issue is not covered in these principles, as it pertains directly to manufacturing products that are safe for people to use. The use of product inputs that are safe for children is therefore something that I would add to Mattel's…
Works Cited:
Clay, R. (2000). Advertising to children: Is it ethical? American Psychological Association. Retrieved December 19, 2011 from http://www.apa.org/monitor/sep00/advertising.aspx
Magno, F. (2008). Outsourcing production or moving away the locus of ethical accountability? Some findings about product safety. 8th Conference on Business and Economics, Florence, Italy. Retrieved December 19, 2011 from https://docs.google.com/viewer?a=v&q=cache:ICPDLojD9AUJ:www.gcbe.us/8th_GCBE/data/Francesca%2520Magno.doc+mattel+production+ethics&hl=en&gl=us&pid=bl&srcid=ADGEESgVS__rgWpgp6X3hvxXLo_U5Nc6m9aqw3zlZOHR4bnueTNCxB1bIaHPL8PkrW5ongn8N-1zYTxvw-ZVDc4d-rfBRsEvyhVOIiy5Cs5TyQPUH2v2ML2xZGIh5ZLUDulLsH-RV3Mu&sig=AHIEtbTHjrvrTOy2aS12WpfVdd5pAcUGgg
Mattel. (2011). Global manufacturing principles. Mattel.com. Retrieved December 19, 2011 from http://corporate.mattel.com/about-us/cr-global.aspx
12). Six weeks after that public relations disaster for RC2 Toys, other toy company, Fisher-Price, was obliged to recall "nearly 1 million of its most popular character toys, also because of lead paint," Field continues. Not long after those embarrassing recalls, Mattel and Fisher-Price announced "three more recalls from China" (Field, 12). When an adult item is recalled, it doesn't make as big a negative splash as when items for
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