Marketing Plan of Hairdressing Industry Marketing Plan in the Hair Dressing Industry

Hairdressing Industry Marketing Plan

Abstract (Paper Summary)

The following is a report resulting from a feasibility tour on the Stratford Shopping Complex. It offers a wide range of business, but the concept behind the study is to identify a gap and concretize it into a business idea. The idea, according to this context, has been identified as the lack of address to the African hairdressing market. This paper has detailed an explanation and justifiable aspect of developing the new business idea to be implemented. Also, a brief description on market segmentation and mix towards the targeted clientele has been given. It has been concluded by an overview of effectiveness of implementing the business idea as well as recommendations to be necessitated in ensuring the objectivity and success of the gap to a business plan.

Introduction

In every business entity, it is vital for a marketing industry to come up with essential strategies in the making of a contextualized marketing strategy vital for essential for marketing planning. Similarly, a strategic market plan clearly defines the position a business in its respective industry. From analytical studies, marketing plans also depict the gaps in a business unit. By so doing, the gap is generated to fitting into the market by describing the gap internal and external factors that would develop the gap into an idea, its market budget, location, segmentation and methodology of the marketing mix towards enhancing the gap to a business idea.

Development of a business idea

Following my investigation from the feasibility tour I conducted, there were representations of different businesses each being conducted at optimum levels. However, after close examination I did discover a gap that is considered businesswise, it could be an effective business idea. The implementation of...

It also does not commercialize the vantages towards in the industry; though it is not concretely developed. It came to my attention that African hairdressing is not adequately addressed as compared to other industries. Studies have shown that the beauty and hairdressing industry has been expanding tremendously across the years, and business ideas inspired by hairdressing have been up and running at the same time incurring immense profits towards the industry. It is essentially vital to come up with a business idea that addresses the gap identified from the Stratford Shopping Complex.
In justifying the establishment of the African hairdressing business idea at the complex, several factors are to be considered and effectuated. A clear-cut niche should be established to advise the implementers on the important startup methods for investing, researching and perfecting a business environ for the new business (Johnson, 2011). This is mainly effected to develop a good quality line of services. Simplicity and network building is also conducted while trying to break in the new business idea towards in the market. Integration of other stakeholders and providers of the service to the targeted clientele is vital in building a cornerstone of networking towards the idea development. Important to note while introducing this idea to the complex is that hair dressing is only efficient and easy when conducted from a sociable perspective. Similarly, the business idea concerning African hairdressing is easily integrated towards having outside attention and leverage on new opportunities while implementing the new business idea.

Market segmentation

Likewise to other industrial businesses, hairdressing has its categorization of its market segments towards addressing…