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Product: a complex of variable exclusive personal assistance services thus able to satisfy different and sophisticated customer needs; good quality of the product supported with several professional degrees, necessity to work out schedule of increasing personal professionalism by attending specific courses, trainings, seminar; establishment of easily recognizable brand name, at first your personal name, afterwards ability to create a little company and designing good marketing campaign;
Promotion: Advertising through the best ways to reach target group: visiting local Chamber of Commerce meeting, obtaining permission to place leaflets and brochures in target sports clubs, in corporate receptions, website, sending e-mail brochures to corporate workers, yellow pages posting, newspaper and magazine advertising; direct brochure delivery to posts in prestigious districts; necessity to obtain reference letters from all the clients to be able to use them in the future; being a public person by visiting many local event of potential interest.
Price strategy: working out the optimal competitive price which will offset all the costs and generate necessary income to motivate me as a worker and signal to potential clients that...
Golicic, Teresa M. McCarthy, J. Mentzer, (2003). Conducting a Market Opportunity Analysis for Air Cargo Operations, Transportation Journal, Summer.
Philip Kotler, Principles of Marketing, Prentice Hall Europe, UK, 1999. http://www.bls.gov/iag/wholeretailtrade.htm
http://www.marketingteacher.com/Lessons/lesson_swot.htm
http://www.netmba.com/strategy/SWOT/
Susan L. Golicic, Teresa M. McCarthy, J. Mentzer, (2003). Conducting a Market Opportunity Analysis for Air Cargo Operations, Transportation Journal, Summer. http://www.bls.gov/iag/wholeretailtrade.htm
References
Susan L. Golicic, Teresa M. McCarthy, J. Mentzer, (2003). Conducting a Market Opportunity Analysis for Air Cargo Operations, Transportation Journal, Summer.
Philip Kotler, Principles of Marketing, Prentice Hall Europe, UK, 1999. http://www.bls.gov/iag/wholeretailtrade.htm
http://www.marketingteacher.com/Lessons/lesson_swot.htm
http://www.netmba.com/strategy/SWOT/
Susan L. Golicic, Teresa M. McCarthy, J. Mentzer, (2003). Conducting a Market Opportunity Analysis for Air Cargo Operations, Transportation Journal, Summer. http://www.bls.gov/iag/wholeretailtrade.htm
As a result of huge growth, the company's management may lose focus of the scope of their business. Miller Inc. has a highly centralized hierarchy of management and lacks the managerial backup to promote creativity amons the employees. Single-sourcing which is the characteristic of Miller Inc. could be a recipe of disaster should the supplier fail. Contingency plans for supplies need to be considered. The constrant production nature of the product leads to
The company tried breakfast food with little success, and failed at branching out into music as well. Overall, there is little evidence that Starbucks can be anything other than a coffee company. Despite the weaknesses, there are a number of great opportunities in the market. The best is the opportunity that Starbucks is already pursuing in emerging markets. There is a strong focus on Asia and the Middle East. The
Marketing Plan Description of the Product The product is coffee, or specifically it is high end coffee, expertly roasted and made available to coffee shops, institutional customers and retail customers over the Internet. There are several elements to the product. The first is the beans, which are sourced from equatorial regions around the world. There are different breeds and cultivars of coffee available on the market. Coffee, like wine grapes, picks up
Safety of participants; 2. Welfare of participants; and, 3. Quality of course offerings. Critical Issues The critical issue facing this enterprise is the need to provide a rigorous and challenging survival course while ensuring that its features are safe and that all participants will be able to complete the training with support and will find the experience empowering, exciting, satisfying and even fun. Marketing Strategy Mission The mission of the survival course instructions provided by the
There is also the potential to expand the product line beyond the initial Tablet PC to support more advanced and customized configurations through the build-to-order strategy. There is also a very significant upside potential with accessories as well, which could become very high margin in the future. Finally there are significant threats from Apple and others who also are seeking to create a dominant market position for themselves in
In order to be known into the market place and as a new entrant, the company will provide its target market with an affordable cost while providing them a high quality products and services. The company will be given the customer and client a price that is lesser than its competitors so that the consumer will be enhanced to buy and patronize the Global Smart Card. Each card is