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Reinforcing; opposite of the accepted belief, many persuasive communications are not intended to change people, but to strengthen a place they already embrace. Changing; it is one of the most significant persuasive impact and the one that comes in to mind immediately when we think of persuasion. Communications can and do transform attitudes.[footnoteRef:4] [3: Miller, G.R. (1980). On being persuaded: Some basic distinctions. In M. Roloff, & G.R. Miller (Eds.), Persuasion: New directions in theory and research, 11 -- 28. Beverly Hills, CA: Sage.] [4: Persuasion. (n.d.). Communication for Governance and Accountability Program (CommGAP), external Affairs Vice Presidency the World Bank Washington DC, Accessed from: http://siteresources.worldbank.org/EXTGOVACC/Resources/Persuasionweb.pdf on 4/6/2013]
Means of Persuasion: The social scientist Aristotle categorized the means of persuasion, into three Ethos, Pathos, and Logos.[footnoteRef:5] [5: A General Summary of Aristotle's Appeals. (n.d.). Accessed from: http://courses.durhamtech.edu/perkins/aris.html ]
Ethos stands for trustworthiness, it means persuading by the personality of the person behind. We are easily inclined to those individuals whom we admire.
Pathos means to touch individual's emotions. Language selection directly affects the audience's emotional response, and poignant words can efficiently be used to improve an argument.
Logos means influencing by the use of reasoning. In this deductive and inductive reasoning has been used to form a credible reason to endorse claims.
For instance, whenever experts and scientists debate on the scarcity of natural resources, while enlightens the minds of people they seem to insist...
They used three means of persuasion while providing information.
We can safely deduce that persuasion is used quite frequently, even in the informative talks. It is a very powerful tool used in nearly all fields of life. Although the informative talks are supposed to be very scientific in nature but we observe that they also have a tint of inclination. Persuasion works in three dimensions namely- shaping the mind-set, reinforcing and ultimately changing the prevailing beliefs of the people.
Furthermore, the first tool of persuasion builds a bond of trust among its audience. Later on it stimulates the emotions and evokes the feelings of its target audience, and ultimately it takes advantage from the art of reasoning i.e. It appeals to the minds of it addressees. Hence, persuasion is a very effective instrument which is present even in the most objective of talks.
Bibliography:
A General Summary of Aristotle's Appeals, (n.d.). Accessed from: http://courses.durhamtech.edu/perkins/aris.html
Persuasion. (nod.) Communication for Governance and Accountability Program (Comma) external Affairs vice Presidency. The World Bank Washington DC, Accessed from: http://siteresources.worldbank.org/EXTGOVACC/Resources/Persuasionweb.pdfMiller, R.G. (1980). On being persuaded: Some basic distinctions. In M. Roloff, & G.R. Miller (Eds.), Persuasion: New directions in theory and research, 11 -- 28. Beverly Hills, CA: Sage.
Perloff, M.R. (2003).The Dynamics of Persuasion: Communication and Attitudes in the 21st Century, 2nd ed., Lawrence Erlbaum Associates, Publisher, Mahwah, New Jersey.
Simons, H.W. (2001). Persuasion in society. Thousand Oaks, CA: Sage.
Bibliography:
A General Summary of Aristotle's Appeals, (n.d.). Accessed from: http://courses.durhamtech.edu/perkins/aris.html
Persuasion. (nod.) Communication for Governance and Accountability Program (Comma) external Affairs vice Presidency. The World Bank Washington DC, Accessed from: http://siteresources.worldbank.org/EXTGOVACC/Resources/Persuasionweb.pdfMiller, R.G. (1980). On being persuaded: Some basic distinctions. In M. Roloff, & G.R. Miller (Eds.), Persuasion: New directions in theory and research, 11 -- 28. Beverly Hills, CA: Sage.
Perloff, M.R. (2003).The Dynamics of Persuasion: Communication and Attitudes in the 21st Century, 2nd ed., Lawrence Erlbaum Associates, Publisher, Mahwah, New Jersey.
Simons, H.W. (2001). Persuasion in society. Thousand Oaks, CA: Sage.
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