The central persuasion route is an active and mindful process in the determination of the value of a persuasive argument. In the cognitive processing in The route to persuasion can be attributed to the many variables that affect the likelihood of thinking about the value of messages. One's motivation to think about issue-relevant information and the ability to do the cognitive processing has been affected by these variables. Notably, some

Psychology of the Consumer Behavior Consumer behavior is a complex phenomenon to study and analyze. When it comes to the psychology of the consumer behavior, it is even complicated. Since the individual differences affect the biasness of the people towards certain brands therefore generalizing the things is much difficult. Consumer goods can share a same apparent purpose but the real meaning can be different for different people. Psychology of the consumer

As emotionally intelligent employees are reportedly more content, conscientious and committed in the workplace, businesses and organizations are repeatedly advised to recruit and retain these individuals. Abraham (2006), nevertheless, reports that the strongest findings emerging from her study was.".. The effect of job control on emotional intelligence." She contends that emotionally intelligent employees will not just naturally thrive in their workplace; that the work environment needs to provide independence in

One of the best things about the WRAP program is the flexibility that it has. Every patient has their own individual needs that need to be met by a recovery program. Most recovery programs are very rigid and to not have much give to them. The WRAP program is just the opposite. It allows each patient to recover at their own rate and using the best resources available to

This occurs when people experience feelings of terror and helplessness during a trauma and then has recurrent flashbacks, nightmares, impaired concentration and emotional numbing afterwards. Some victims of this disorder turn to alcohol or other drugs which do nothing accept compound the problem. It is thought that approximately 10% of Americans have had or will have this disorder at some point in their lifetime (Carpenter and Huffman, 2008). Since it

Psychology of Consumer Behavior The research into how young women perceive their own bodies -- in response to constant exposure to media images of un-naturally thin and extraordinarily beautiful females -- has been a popular topic for many years. But when it comes to male models that are nearly perfect, handsome and muscular in exactly the right places, there has not been as much attention or research. This paper reviews the