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Competition
Facebook is operating on the communication and social segment of the it industry. In this sense, it is offering a multitude of services to its clients, which include, besides the actual chat or forum-like services, photo and video sharing and, increasingly, the capacity to generate an entirely customized and personalized page for the user. From this point-of-view, we can identify primary competitors, competing in the social segment of the industry, but also secondary competitors, who focus on partial components, such as photo or video sharing.
In terms of the primary segment, the most important competitor that Facebook has is Myspace. Myspace has successfully benefited from being launched earlier so as to attract an additional 30 million users, ranking at 100 million users before Facebook's 70 million. Bebo and Blackplanet also provide important competition...
Both sites try to diversify the portfolio of services they are offering their customers and determine an increase in their market share exactly through the additional services they provide.
In terms of secondary competition, Facebook competes with companies that offer part of the services Facebook has. One good example in this sense is YouTube, a website that has focussed on sharing videos between the users, but has not converted to a fully social site, although the users can post comments to the videos that are shared.
Other companies operating on the secondary market, for example on the communication segment, are AOL, with its instant messaging AIM, and MSN Messenger. Facebook's goal will be to diversify its services sufficiently so as to gradually increase its market share.
Public Relations Policies of a Private Company in Kuwait Public Relations Policies Mais Alghanim Restaurant Kuwait Mais Alghanim Restaurant is a Kuwait-based private business corporation owned and controlled by Barakat family. The company offers all kinds of food, restaurant, and catering services to every kind of customers. Mais Alghanim Restaurant is recognized for its highest quality of food and excellence in customer services. Emile Barakat (Abu Edmond) carried forward the vision of his
Public Relations So what is a business? A business is an organization that operates to generate profits, usually for its owners. Those owners may be a private individual or individuals, a group of individuals who form a partnership, or a wider group of people with a financial interest in the business and its profits because they are shareholders or members. The things a business does to generate those profits are varied.
Public Relation The concept of 'public relations' with which we are familiar in the modern world is less than hundred years old. Even though it has a considerably short period of history, the concept has been defined in several varying ways. (About Public Relations) Public Relations are a means of communication which is basically focused toward achieving public understanding and acceptance. Public relations usually focus on issues in contrast to goods
Public relations is an integral part of today's business world, being one of the catch-phrases associated with professional success. Having good "PR" is essential to the growth of a company, and a good PR representative is worth his or her weight in gold. Yet most professionals of many trades whose job stability is largely dependent on the public relations aspects of the company honestly have no idea what a public
From this point-of-view the PR campaign's objectives in this case are: Increasing the company's market share up to 6% Increasing the company sales up to11% Identifying the target customer segments Identifying different categories of public relies on identifying values, behaviors, ideals, expectations, involvement degree or possibilities of acceptance of the ideas promoted by the campaign. Basically, for the new line of products for summer use, L'Oreal is targeting the same customer segments that
HPR also secured placements on more than 40 local TV stations and created a video package for distribution to TV stations. To generate further interest, HPR conducted a radio media tour and distributed a pre-recorded news release to radio stations across the country. To highlight the design features of the Scotch Contour Dispenser, HPR entered the dispenser into six prestigious design award competitions, and sent the dispenser to influencers in