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Quantifying Snack Foods
Gender
My first objective would be to reduce the mass of snack food into distinct items, so that I can assess each separately and see which items I should continue and procure more of, and which lines of produce I should discontinue. Breaking them, therefore, into brands (e.g. Hershey's, Musketeers, Action Max etc.) as regards chocolate, or into the specific category of food e.g. chocolate itself would be interested in surveying whether more males than females are interested in the specific brand or the specific category.
Knowing this can help me the industry in at least two ways: firstly, I can strategically place the specific brand or product in places where that specific gender is more likely to see them when shopping. For instance, if I discover that more females than males are attracted...
Secondly, I can direct the marketing department to package those specific brands, or that specific product, in a manner that would appeal more to females than to males.
The variable 'gender' is a discrete, rather than continuous item, since it has only two levels: male or female.
2. Potatoes chips / tortillas / or pretzels
Business demographics (Mogelonsky, 1997) records that potato chips remain the all-time high with 89% of Americans indulging in this snack, whilst 76% prefer tortilla chips, and 63% go for pretzels. Most Americans again prefer the salty variety of chips, even thoguh you can procure them salt-free.
Potato chip eaters generally buy potato chips approximately every 3 weeks; tortilla chips…
Reference
Mogelonsky, M. (1997) Snack time - demographic aspects of the popularity of salty snack foods. American Demographics
http://findarticles.com/p/articles/mi_m4021/is_n12_v19/ai_20038508/
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