- Words: 4822
- Length: 15 Pages
- Topic: Business
- Paper #: 73314610
It is a broader notion or the next evolutionary stage of client relationship management approach.
A customer-centric organization is defined as the one, offering long-term constant and consistent best quality experience to clients 'over all customer access points; across all marketing, sales, and service programs; throughout all parts of the organization.' As can be clearly inferred from this definition, the product will vary over time to satisfy evolving clients needs,