" This particular demographic is looking towards the future and they want to make sure that the products that they purchase are not harmful to the environment.
The process of redesigning the packaging will be the responsibility of a special committee on packaging. The committee will be responsible researching and developing packaging that is biodegradable. In changing the manner in which packaging is designed, the company will realize many benefits. Firstly the company can be proud of the fact that it is reducing the amount of pollution in the environment which is beneficial to every living organism. The company also benefits because customers greatly appreciate businesses that make an effort to use environmentally friendly packaging. This appreciativeness can be seen in a phenomenon known as guilt free purchasing. This phenomenon occurs when companies offer products to consumers that are environmentally friendly. People purchase these products because they feel that they are assisting in making the environment better.
Works Cited
Abdul-Muhmin, a.G. (2007) Explaining consumers' willingness to be environmentally friendly. International Journal of Consumer Studies 31-page 237 -- 247.
Biodegradable. (2009). In Merriam-Webster Online Dictionary. Retrieved September 15, 2009, from http://www.merriam-webster.com/dictionary/biodegradable
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