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Next, J.C. Penney's move to embrace a new management team could end up yielding some positive results as such a move will inevitably change the way things are done at the firm. Indeed, in the opinion of Heller, the incoming management team possesses some radical new ideas. This can be gleaned from the background (as highlighted earlier on in this text) of some of the key executives who have joined J.C. Penney in recent times. I am also convinced that J.C. Penney's new logo will give the company a brand identity that is largely unique. The same in my opinion could in addition to having the effect of repositioning J.C. Penney's brand in its clients' minds also reflect the firm's change of direction as well as focus from a business perspective.
Conclusion
In conclusion, the ongoing ambitious turn around plan being undertaken at J.C. Penney under the leadership of its new C.E.O. could see the company enhance both its profitability as well as market share going forward. This...
If that happens, J.C. Penney could turn out to be 2012's most impressive retailer.
Works Cited
Heller, Laura. "Why J.C. Penney Will Be the Most Interesting Retailer of 2012." Forbes. N.p., 26th January 2012. Web. 3rd April 2012.
Hitt, Michael a., R. Duane Ireland and Robert E. Hoskisson. Strategic Management: Competitiveness & Globalization. 3rd ed. Mason, OH: Cengage Learning, 2010. Print.
Mattioli, Dana and Russell Adams. "Martha's Deal Miffs Macy's: Sale of Stewart Stake to Penney Leads Rival to Review Changes to Its Stores' Line." The Wall Street Journal. N.p., 8th December 2011. Web. 4th April 2012.
Yahoo Finance. "J.C. Penney Company, Inc. (JCP) -- NYSE." Yahoo Finance. N.p., 3rd April 2012. Web. 3rd April 2012.
Yousuf, Hibah. "Is J.C. Penney the Future of Retail?" CNN Money. N.p., 1st February 2012. Web. 3rd April 2012.
Works Cited
Heller, Laura. "Why J.C. Penney Will Be the Most Interesting Retailer of 2012." Forbes. N.p., 26th January 2012. Web. 3rd April 2012.
Hitt, Michael a., R. Duane Ireland and Robert E. Hoskisson. Strategic Management: Competitiveness & Globalization. 3rd ed. Mason, OH: Cengage Learning, 2010. Print.
Mattioli, Dana and Russell Adams. "Martha's Deal Miffs Macy's: Sale of Stewart Stake to Penney Leads Rival to Review Changes to Its Stores' Line." The Wall Street Journal. N.p., 8th December 2011. Web. 4th April 2012.
Yahoo Finance. "J.C. Penney Company, Inc. (JCP) -- NYSE." Yahoo Finance. N.p., 3rd April 2012. Web. 3rd April 2012.
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