Sponsorship Proposal Marketing Plan Go-Go Essay

Download this Essay in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from Essay:

The master of the ceremony will be the key agent of advertisement during the event (Argenti 37). He will adorn himself at four different times with attires that are representing the brands of each of the four key sponsors.

The event is expected to cost an estimate of $8,000, which is inclusive of the token of appreciation given to the artists and the total cost incurred in running advertisements via the various media outlets (Tassiopoulos 21).

Courvoisier S.A, 2 place du Chateau,

16200 Jarnac, France

Tel +33 (0)5-45-35-56 16

Sponsorship Proposal

As an organizer of Go-Go Music Show, which is an event held annually in Washington DC, I would like to invite the support of Courvoisier as one of the event sponsors. The event would be held on 10, November 2012.

As a sponsor in this event, you will have a chance to advertise the various brands offered by your business entity. The adverts that will be run through media outlets, banners, and social media will offer a proper platform for current and prospective customers to acknowledge the products offered by the sponsors. In this event, four types of sponsorship opportunities have been put forth depending on the sponsor's preference (Kahle 26). These offers include banner space, stalls and backstage space, Attires worn by K. Michelle and media coverage.

In addition, K. Michelle, who is a renowned artiste across United States of America, would be expected to acknowledge the sponsors of the event at various intervals of her presentation. This will include rewarding a section of the audience that she finds remarkable with the liquor brands. This will be a celebrity advertisement to attract individuals who associate with the artist into purchasing the brands as anticipated.

During the event, the stage lighting and decoration will reflect the key sponsors of the event, with each sponsor being emphasized periodically. The master of the ceremony will be adorned in attires four different attires, each at a given time, representing the brands offered by the main sponsors of the event (Tarlow 30). The event expects to have three other sponsors apart from Courvoisier. As regards to the total expenditure, the organizers have valued it at $8,000.

Ciroc Vodka 1,


BP 20, 17701 Cognac


Sponsorship Proposal

As an organizer of Go-Go Music Show, which is an event held annually in Washington DC, I would like to invite the support of Cirok Vodka as one of the event sponsors. The event would be held on 10, November 2012.

From the sponsorship of the event, your company will receive much publicity through the logo, brand, and company information that would be clearly displayed in the advertisement media. Since the event is expected to have high profile visitors, it will present your company with an opportunity to market vodka among people who spend much on liquor (Skinner and Rukavina 26).

During the event, your company would be allowed to have stalls at designated areas. In addition, the master of the ceremony will take the initiative of appreciating the sponsor of the event and event offer product rewards to the members of the public who make remarkable performances. There would be dedicated banner adverts for your brands within the venue. The visitors would also have a chance to make inquiry and purchase your products that would be conspicuously displayed at the venue (Tarlow 74). The event is estimated to cost $8,000, which include the money paid to the guests- Michelle and the band, cost of the venue, and amount spent on the advertisements.

The success of the Go-Go Event depends heavily on your sponsorship. When the event will be graced, we have the duty to ensure that you realize maximum promotion of your brand. The presence of renowned artists and members of the white house catapults this. The role of advertising in brand promotion will play a critical role in promoting your brand and company. In this event, we will do all it takes to assure the company that it is a worthy cause to sponsor this event.

Works Cited

Tassiopoulos, Dimitri. Event Management: A Professional and Developmental Approach. Sydney: Juta and Company Ltd., 2005. Print.

Skinner, Bruce and Rukavina, Vladimir. Event Sponsorship. New York, NY: John Wiley & Sons, 2002. Print.

Tarlow, Peter. Event Risk Management and…[continue]

Cite This Essay:

"Sponsorship Proposal Marketing Plan Go-Go" (2012, October 01) Retrieved October 24, 2016, from http://www.paperdue.com/essay/sponsorship-proposal-marketing-plan-go-75719

"Sponsorship Proposal Marketing Plan Go-Go" 01 October 2012. Web.24 October. 2016. <http://www.paperdue.com/essay/sponsorship-proposal-marketing-plan-go-75719>

"Sponsorship Proposal Marketing Plan Go-Go", 01 October 2012, Accessed.24 October. 2016, http://www.paperdue.com/essay/sponsorship-proposal-marketing-plan-go-75719

Other Documents Pertaining To This Topic

  • Social Marketing Plan Stop Crime Be a

    Social Marketing Plan Stop Crime, Be a Human first Historically, South Africa was colonized under a brutish Apartheid system where there was a clear distinction in South Africa between the various divisions of the population before 1991. These racial categorizations were the Africans (black), Asians, the Coloreds and the Whites. This law has long been abolished but the majority of the South Africans still view each other along these racial lines (U.S.

  • Marketing in Humanitarian Organizations

    Marketing for Humanitarian Organizations Marketing and Humanitarian Marketing is often described as the activities which a company or organization undertakes in selling and buying products and services. It involves promoting their products and services through advertising, sales, and delivery to clientele. Marketing is often embedded in the marketing mix which states the four 'Ps' of marketing which are product, place, promotion, and price. Marketing involves concept such as customer relationship management, business

  • Marketing Decisions and Strategies Embraced

    This he can do by engaging in extensive advertising, public relations, sales promotion, personal selling, internet marketing, and sponsorship. Depending on the resources available, the client can use any form of mass media that is within his means. He can also go for the services of public relation companies to obtain favorable publicity within the media. The client can also make use of money off coupons or special offers

  • Mcdonald s Integrated Marketing Campaign This Paper Is

    McDonald's Integrated Marketing Campaign This paper is divided into two distinct sections. The first chapter is based on literature reviews of various scholarly works that are related to the topic of integrated marketing campaign that are also relevant to the McDonald marketing campaign that was created to celebrate the inherent democracy of the McDonald's brand. The first chapter is further divided into three parts; the first section mainly focus on advertising

  • Internet Marketing P Market Analysis

    University bulletin boards -- particularly those in the business building -- and offices would be my first target. Then I would meet with the on campus television professionals. Every school has closed circuit televisions that run looped information from slides. Who among us hasn't sat in front of one of these sets mindlessly watching the words and pictures go by? Someone would need to take responsibility for maintaining the

  • Sports Marketing on November 24

    The Canadian dollar currently trades around $0.95 U.S. dollars, but this has fluctuated significantly in recent years. Should the Canadian dollar drop to the $0.80 or $0.85, the team still needs revenues sufficient to cover players' salaries and other U.S.-denominated expenses. The price point is lower than that of the BC Lions, which reflects that the club wishes to have strong attendance and be competitively priced against their main

  • Social Network for Racers Business Plan Racertimes com

    Social Network for Racers Business PLAN RacerTimes.com provides a social media platform that can be regarded as the very first dedicated international hub of the automotive and motorsports industry. It is posed to benefit both users and client by its user friendliness as a platform which helps the automotive and motorsports industry connect and understand their clients in the delivery of an endless variety of schemes which exposes and improves motorsports

Read Full Essay
Copyright 2016 . All Rights Reserved