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Stakeholder Analysis
XX Fitness located in Atlanta, GA is a customer-centric based "high end" athletic training facility with emphasis on serious fitness enthusiasts. As with any business XX Fitness depends on creating value for their stakeholders through design and implementation of services for their customers. For XX Fitness these services flow from employee human capital, specifically professional trainers with emphasis on providing individual and tailored client training sessions. Success for XX Fitness will depend on aligning the company's operations and activities with their three major stakeholders: owners-management, customers, and employees.
Stakeholders and the Niche
A stakeholder is defined as "a person, group, or organization that has direct or indirect stake in an organization because it can affect or be affected by the organization's actions, objectives, and policies" (Business Dictionary.com. N.D.). In conducting a stakeholder analysis, the objective is "to identify everyone with a concern or interest who needs to be involved" (NHS Institute for Innovation and Improvement. N.D.) in the organization's activities. Owners of XX Fitness are looking for a return on equity which will favorably outperform other available investment opportunities, as well as a return on investment which exceeds their service price...
Management looks to their customers as the provider of this return, and as such the client experience is crucial to the company's strategy for growth. XX Fitness has targeted a niche market in the fitness sector; the high end experience which matches clients with their "perfect trainer." Clients looking for a unique and specifically designed fitness experience for their needs will pay for the opportunity to work with the best in the industry. At rates of $60.00 a session, the client is expecting a world- class workout which is built from the ground up by competent, certified, and engaged athletic trainers.
Mission, Vision, and Values
Management's development of mission, vision, and value statements which place a premium on the client's positive outcome is certainly not unique to an organization. Yet, XX Fitness management looks to incorporate these beliefs into the company's operating model more so than other competitors in their market. A "mission statement describes the overall purpose of the organization; a vision statement includes vivid description of the organization as it effectively carries out its operations; and the values statement represents the core priorities in the organization's culture" (McNamara, C. 2008). XX Fitness wants their organization recognized as the premiere platform…
References
Business Dictionary.com. (N.D.). Stakeholders. Business Dictionary.com. Retrieved February 27, 2012 from http://www.businessdictionary.com/definition/stakeholder.html
McNamara, C. (2008). Basics for Developing Mission, Vision, and Values Statements.
Free Management Library. Retrieved February 27, 2012 from.
http://managementhelp.org/plan_dec/str_plan/stmnts.htm
NHS Institute for Innovation and Improvement. (N.D.). Stakeholder Analysis. Institute for Innovation and Improvement. Retrieved February 27, 2012 from http://www.institute.nhs.uk/quality_and_service_improvement_tools/quality_and_service_improvement_tools/stakeholder_analysis.html
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