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Strategic Marketing
In answering the question of what role marketing plays in the overall strategic planning process, the foundational elements of what lead to enterprise formation, systemic and highly integrated people, process and systems need to be taken into account. The coordinated and tightly synchronized aspects of people, processes and systems need to be governed by a vision and objective if any enterprise is going to stay unified in the pursuit of its goals (Anderson, 1982). This orientation of coordinated activity across all series of resources, processes and both automated and manual systems requires that the compelling vision of an enterprise have a customer-centric purpose (Payne, Frow, 2005). As the purpose of an enterprise stays centered on the customer, all ancillary and related systems will also reflect the prioritization on the delivery of value first above any other. At its most...
This approach to organizational design by way of strategic planning is unlike any bureaucratic or institutional approach, as a market-driven strategic planning process will yield a market-driven enterprise. At its most fundamental level, the contribution of marketing to the strategic planning process is to unify the diverse elements of a corporate strategy so they all combine to deliver excellent customer value and experiences. The continual evolution of a market-driven strategic plans within a business also bring a more unified focus on customers 'needs.
When a strategic plan is based on internal requirements or is inward focused on costs or only a series of internal metrics, over time the…
References
Anderson, P.F. (1982). Marketing, strategic planning and the theory of the firm. Journal of Marketing, 46(2), 15.
Cravens, D.W., Piercy, N.F., & Baldauf, A. (2009). Management framework guiding strategic thinking in rapidly changing markets. Journal of Marketing Management, 25(1), 31.
Payne, A. And Frow, P. (2005), A Strategic Framework for Customer Relationship Management, Journal of Marketing, Vol. 69, No. 4, October, pp. 167-176.
Strategic Marketing Management for VYP Company Strategic Marketing Management Conceptualization of V and P. Productions (VYP) Company The VYP Company was conceptualized as an independent company for TV Productions, in October 2004. The owners of the organization and its initial founders include Voddil and Young, who were both experienced TV Production makers, working as program directors in big broadcast companies. The corporation initially had only twelve employees, but currently constitutes over sixty employees
P&G has very strong technical expertise, can provide labels on the redesigned packaging of Facelle showing how it excels in biodegradability, and is good for the environment. Millennial consumers thrive on sustainability and eco-friendly labeling as well and this will increase sales in this segment (Furlow, Knott, 2009). P&G will need to be careful to not over-state the sustainability of eco-friendly nature of the brand or it could potentially
Marketing Proposal Safi Rania Diamond Cell Youth Booster is a new skincare product for women aged 40 years and above who are seeking to prevent and lessen signs of aging. The paper provides a strategic marketing mix analysis that is geared towards successful marketing and advertising the product. This marketing mix analysis is to be presented to the Board of Directors of Graffiti Group, Inc., which has just purchased an operating
Strategic Marketing Plan The name of the company is "Roaring Petfood." Our logo is simple, "We are here for you to meet your pet needs." With the motto, the company believes that the pet should come first, so that he or she can live a long life (Blue Seal, 2011). This report consists of what one needs to do in order to run "Roaring Petfood." Research has shown that with the right
At all entity levels, the company might have to downsize part of its staff members as a cost cutting strategy. But the problems generated by the complete satisfaction of the customers' needs and wants are not limited to the organization alone. At the level of commodities for instance, using fewer resources negatively impacts the organizational purveyors, reducing as such their business operations and financial stability. At the community level, two
A clean pet is usually a healthy and happy pet, and for a competitive rate, customers will be able to avail themselves of all of the traditional aspects of a dog grooming salon. One of the challenges of the Applied Research Project will be determining what other type of grooming services customers would like to access at the day care facility. For example, there are canine salons that offer