Strategy For Alleviating Cultural And Case Study

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This would include creation of goals and benchmarks that are important to the workers and their issues as well as the company's bottom line (Collingsworth, 2002). This would also likely involve the upper levels of management and the cultural liaisons that Coca Cola would need to hire and direct to help solve these cultural miscommunication issues. Summary

Coca Cola needs to act decisively in order to stop the accusations of human rights and labor abuses in order to maintain a positive brand image throughout the world. The company will need to begin to better understand the cultural and legal considerations specific to each country and population of workers. It will also need to meet the workers in the middle so as to shore up and discourage the demand for labor unions, which would be very costly to the company, as well as provide...

...

The company has many different tools and approaches at its disposal, and whatever methods it employs to begin to work to eliminate the bad press; it needs to successfully create goals and milestones as well as a monitoring program to ensure the long-term success of any changes to company policy being made.

Sources Used in Documents:

References

Collingsworth, Terry. (2002). "The Key Human Rights Challenge: Developing Enforcement

Mechanisms." Harvard Human Rights Journal, Vol. 15, No. 1. Pp. 183-199.

Killer Coke Homepage. (2010). Accessed online at: http:/ / killercoke.org on October 22,

2010.


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