Some of the major ad campaign media included television, radio, print, and the internet. However the internet had raked in the most ad campaign revenues as compared to the others. This was not surprising considering online advertising was available to a worldwide audience in the new global village world order. This fact weighed in heavily at our first brainstorming session to identify the product to build an advertising campaign around.
When we met at the end of the first week, our product ideas ranged from ad pitching for an imaginary dog poo vaporizer spray to a book that would help students improve their memory of studied materials. I suggested that we focus on a product that we could easily sell on the internet, to which another team member highlighted that the cheapest products to produce and market were information products. Such consisted of information packaged in electronic form, ebooks or audio and video files, and...
Noting widespread Americans' love having pet dogs, we crafted a media campaign for a downloadable video product on dog spray. This product would be advertised via pay per click ads strategically placed the most popular social media sites and the ten largest online dog owner forums and membership sites.
A friendly attitude, frequent communication and a readiness to separate ourselves from our ideas allowed team mates to be open, creative and bold with their ideas. They participated more eagerly and frequently and we eventually won first prize and all the perks therein. The participation of all in the initial research also helped created a great sense of ownership and vision sharing amongst team members.
