Begin now creating a list of companies to complete a joint venture (JV) with. Don't go after an organic growth strategy first; it is very expensive and very much of an unknown to any western-based multinational company. Joint ventures are critical for also minimizing the amount of risk encountered when entering a new market.

Creating a cultural and political series of strategies, along with the go-to-market strategy for each specific Chinese market of interest is also critical.

Work with local universities to create learning programs to bring local students and graduates up to speed with the latest technologies and techniques for production and distribution of products set to be launched in China.

Background and Introduction

Recommendations

Background

Macro-Economic Factors influencing entry into the Chinese Market

Future Trends

Limitations, Conclusions and Recommendations

BIBLIOGRAPHY

Developing Business in China

China presents significant growth opportunities for the growth of manufacturing businesses seeking entirely new consumers and businesses to sell to, and also has created a significant services market as well.

Background

The intent of this paper is to define explore strategies for expanding the development, sales and service of high technology products including cellular phones and...

This specific type of product has been chosen as it has demand equally across consumers and businesses and can be priced at a point that is attractive to consumers in this nation. With the significant growth opportunities China represents, there are just as many if not more challenges to gaining access to, establishing a business in, and eventually creating a successful business in one of the most complex nations in the world to do business in. Inherent in this analysis is the fact that China is in fact a collection of many cultures, each having a different language, set of customers, and emanating from these points, a significantly different approach to business practices, selling, buying, and the extent of acceptance of non-native providers of goods and services.
There is no one-size-fits-all strategy for selling into China; rather as this analysis will show, there must be recognition of the many cultures than comprise this nation, in part contributing to its astounding financial growth.

Macro-Economic Factors influencing entry into the Chinese Market

In analyzing the Chinese market, it's critical to not project common assumptions about how a manufacturing company is operating today in the U.S. And other westernized nations. This is one of the more common errors that western-based companies make when attempting to establish manufacturing, sales, or service operations in China. In fact