BP Caucasus Region British Petroleum Caucasus Region

BP or British Petroleum is a multinational Oil and Gas firm that carries out exploration missions, refinement and supply of fuels to the world. BP is the third largest company in the energy sector and fourth largest among all multinationals. These titles were awarded to the firm on the basis of the sales or revenue amounts of the multinational energy companies in 2011. Other than petroleum generation, refinement and distributions, the firm also carries out production of petrochemicals, and participates in power generation. The firm is based in London and does business in 80 countries, with a total of 21,800 service stations and production capacity of 3.4 million oil barrels per day.

It is also well-known for its socially responsible attitude but it has been embroiled in some issues where the environment was damaged by their actions. One such incident is known as the 'Deepwater Horizon oil Spill.' It has also been a very political firm and has faced severe criticism for its politically accurate decision making. However, it is also making a visible effort to reduce greenhouse gas emissions from its refineries and other installations. The firm is also a pioneer in taking measures to prevent climate change (BP Annual Report, 2011).

BP South Caucasus Pipeline

The pipeline is located in the Caspian Sea and is about 629 km long. It is a means of connecting the shore of Azerbaijan on the Caspian to Georgia and via Georgia it transports gas to Turkey. Its total diameter is approximately 42-inch and it can hold and carry around seven billion cubic meter gas. The pipe is constructed in such a way that it follows a crude oil line that runs through Baku, Tiblisi and Ceyhan and finally to Turkey. The reason for this decision is based on environment safety considerations. The facility contains the following installations: 2 compressors, one each in Georgia and Azerbaijan,...

The entire construction of the two lines was undertaken as a joint venture by BP and some 7 shareholders of the firm.
Part of a terminal built in Azerbaijan is a technical training centre which is used for professional training and education of the staff that works on managing and running the oil and gas lines. The first delivery of gas from the Caucasus fields took place in 2006. Most of the work done on the pipelines was done in complete collaboration with the Azerbaijan government (BP, 2012).

BP Marketing Strategy

Marketing a product in a way that it is ever appealing and attractive to the consumers is one of the many strategies that ensure a corporation sales and profit. Developing a marketing strategy is imperative to success but it is not an easy task. A poor marketing strategy could result in poor sales. Therefore to survive and remain successful, firms need to constantly revise their marketing plans, adjusting them according to changing market dynamics, consumer demands and choices, market situation, competition etc.

The chief goal of BP is to sell fuels, oil and gas that are not harmful to the environment, along with value-added services for all its customers. One example of these is the AA Rewards system. The company learned some valuable lessons from its disaster in Mexico and quickly took responsibility for the incident. This stance worked to improve their market value along with the announcement that explained the actual incident as a communication failure. The company communicated all of this to the victim's families and this again helped raise their esteem in the eyes of the consumers. Also their acceptance of the fact that greenhouse gases are emitted from their plants and their subsequent plan to use bio-fuels that would reduce this emission resulted in appositive image being painted of the corporation. Their latest target is not just promoting their products…