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Consider the supermarket shelves that carry multicultural products such as Campbell Hispanic-style Fiesta soup, sushi platters, wasabi and seven different taco salsas. Burger King and McDonald's sell their millions of burritos to somebody!
EXAMPLE OF NEW MARKETING TRENDS
In July 2001, Campbell's Soup Company announced a program to recreate the company and restore its growth track. In practice this included introduction of new ethnic product lines. Campbell's new Select Harvest (R) Mexican-Style Chicken Tortilla Soup was the principal new introduction that followed this reinvention.
It was a smart move. Select Harvest (R) soups were ranked the top new food and beverage product of 2009, according to a report released by Information Resources Inc. (IRI). IRI's annual New Product Pacesetters (TM) report showcases the most innovative and successful new products of the year in the consumer packaged goods industry. According to the IRI report, Campbell's Select Harvest soups generated $202 million in sales in its first year on the market.
MarketResearch.com recently published a report concluding that consumer spending by Hispanics in the United States increased $140 billion over the last five years. Based on this number, the purchasing power of Hispanic households is $766 billion and could rise to $1 trillion by...
According to the company, Hispanic consumers accounted for 15.6% of the increase in spending for goods and services over the last five years. They also were responsible for a 35% increase in furniture sales and a 48% boost in cereal.
AN ADDITIONAL DEMOGRAPHIC TREND
Generation X, (Gen X), arrived after the baby boom ended, from 1964 to the latest 1981, are demonstrably a different demographic than their parents. They have different career paths, as over 25% fit in the category "self-employed professionals." They are the best educated generation, and they are slower to marry and start families. They value home life, but their preferences in housing are different from the baby boomers. Many stayed at home, and most rent. They are a force to reckon with, yet have been largely overshadowed by their parents.
REFERENCES
Poverty Status of People by Family Relationship, Race, and Hispanic Origin: 1959 to 2006. U.S.
Census Bureau Web site. www.census.gov/hhes/www/poverty/histpov/hstpov2.html. Accessed March 26, 2010.
Toosi M. Labor force projections to 2016: more workers in their golden years. Mon Labor Rev.
2007; 130(11).
Woolf SW. Future health consequences of the current decline in U.S. household income. JAMA.
2007; 298(16):1931 -- 1933.
REFERENCES
Poverty Status of People by Family Relationship, Race, and Hispanic Origin: 1959 to 2006. U.S.
Census Bureau Web site. www.census.gov/hhes/www/poverty/histpov/hstpov2.html. Accessed March 26, 2010.
Toosi M. Labor force projections to 2016: more workers in their golden years. Mon Labor Rev.
2007; 130(11).
REDUCING RISKY BEHAVIOR FOR African-American TEENS An Intervention for Reducing Risky Behavior Among African-American Female Adolescents: Provider Cultural Competency Training The Office of Minority Health in the U.S. Department of Health and Human Services (2013) quotes Dr. Martin Luther King, Jr. As a way to introduce the topic of updating and enhancing the National CLAS (Culturally and Linguistically Appropriate Services) Standards. The quote is "Of all forms of inequality, injustice in health
HIV / AIDS on American Society What is HIV and where did it come from? The Centers for Disease Control and Prevention (CDC) (a primary source) explains that HIV stands for human immunodeficiency virus, and once a person acquires this virus, "…you have it for life" (CDC). There is no effective cure, that is the bad news; but the better news according to the CDC is that HIV "…can be
The faster recovery of industrial production in emerging economies can be partially explained through the rebuilding of inventories, which were initially low and required replenishment when it became clear that the global economy would slow its freefall. Still, developing countries have shown significant heterogeneity in relation to the countries of Eastern Europe and Central Asia, much worse than emerging Asia. The results from Latin America were located in the middle
It also assists these individuals to better understand themselves and nature and improves their understanding of their place in the world around them and their senses. For people who pursue some of the more challenging outdoor recreation activities, they have many opportunities for development of self-image and self-confidence, cooperation and trust, and physical fitness. These benefits frequently are only gained through sporting and other leisure time activities in a
American medicine is a critical element with modern society. Statistics show that the overall population of the developed world is aging. When extrapolated to the world, the healthcare statistics are exacerbated. According to research, by 2030, one in five individuals within the world will be over 60 years old. This trend is attributable to falling fertility rates, higher left expectancy rates, and overall improvement in medicine. Each of these trends
Customer Roles At least three customer roles are needed for a marketplace transaction: (Ibid) 1. Buying, choosing a particular product or service; 2. Closing sale by paying for product or service; 3. Consuming or using product or service. Subsequently, one customer may be a buyer, a payer, or a user; or each of these roles may be filled by an organization; various individuals; or different departments. During the process of transforming a showroom visitor to