The title paper JOLLIBEE ANALYZING JOLLIBEE s GLOBAL SUCCESS The research question How Jollibee achieve a global success a foreign business model Mc Donald s The objective paper show Jollibee accomplished a global success McDonald s model

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Introduction

Jollibee was founded in 1975 in Cubao, Philippines and the company was incorporated in 1978 (Layug, 2009). Jollibee grew rapidly, offering a menu consisting of mainly Western foods and following a business model that was inspired by McDonald's. One of the main reasons that Jollibee has become such a success both in the Philippines and abroad is that the company has been able to execute this foreign business model to a high degree of excellence. This essay will analyze the success of Jollibee and make direct comparisons to the business models of Jollibee and McDonald's to show that much of the success Jollibee has enjoyed relates to following this foreign business model. The essay will break down Jollibee's strategy into a number of key components to better understand how it has earned its international and domestic success.

History and Mission

Jollibee began expanding shortly after becoming incorporated under that name, and by the 1980s was expanding into nearby international markets such as Taiwan and Brunei. The company has always held an international orientation, has focused on a Western menu, and has undertaken a number of other strategies that mirror those of Western fast food chains. The company has simply adopted the mission of providing Western fast food to Asian audiences. Another mission is to expand the company around the Asia-Pacific region and further into the United States.

From the beginning, Jollibee adopted the McDonald's tactic of appealing to children, so that it could win customers at an age when they are vulnerable and keep them as they progress through life. To this end, the company settled on a name "Jolly Bee" that was later altered to "Jollibee". The company based its bee mascot on a cartoon character. Its menu is also based around foods that children enjoy eating, such as fried chicken, hamburgers and hot dogs (Layug, 2009). The company has leveraged this strategy in order to build its appeal, especially in the domestic market. Its success today can be in part attributed to the foundations in laid with the current generation of young adults. They grew up on…[continue]

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"The Title Paper JOLLIBEE ANALYZING JOLLIBEE S GLOBAL SUCCESS The Research Question How Jollibee Achieve A Global Success A Foreign Business Model Mc Donald S The Objective Paper Show Jollibee Accomplished A Global Success McDonald S Model" (2011, September 25) Retrieved April 23, 2015, from http://www.paperdue.com/essay/the-title-paper-jollibee-analyzing-jollibee-s-52195

"The Title Paper JOLLIBEE ANALYZING JOLLIBEE S GLOBAL SUCCESS The Research Question How Jollibee Achieve A Global Success A Foreign Business Model Mc Donald S The Objective Paper Show Jollibee Accomplished A Global Success McDonald S Model" 25 September 2011. Web.23 April. 2015. <http://www.paperdue.com/essay/the-title-paper-jollibee-analyzing-jollibee-s-52195>

"The Title Paper JOLLIBEE ANALYZING JOLLIBEE S GLOBAL SUCCESS The Research Question How Jollibee Achieve A Global Success A Foreign Business Model Mc Donald S The Objective Paper Show Jollibee Accomplished A Global Success McDonald S Model", 25 September 2011, Accessed.23 April. 2015, http://www.paperdue.com/essay/the-title-paper-jollibee-analyzing-jollibee-s-52195

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