The title paper JOLLIBEE ANALYZING JOLLIBEE's GLOBAL SUCCESS The research question How Jollibee achieve a global 'success a foreign business model Mc Donald's The objective paper 'show Jollibee accomplished a global 'success McDonald's model

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Jollibee's early international expansion was focused on markets that ultimately have low growth potential. They used their core strategy to enter these markets and enjoyed some success. This, combined with the perceived saturation of the domestic market, bolstered the company's desire to expand into larger overseas markets with greater growth potential. The two most important of these are the United States and China. The company's strategy for market entry and its operating strategy in these two countries are different from its strategy in the Philippines.

Jollibee has been successful in part because it emulated the strategies and many of the tactics of Western fast food companies, especially McDonalds. Similarities can be found not only on the menu but in the marketing approach, the systems used within the company and within the individual restaurants, and the company's human resources tactics. Where Jollibee has diverged from the McDonalds approach is with respect to its international expansion strategy. Jollibee has avoided direct competition with McDonalds in the US and China both, but this deviation is perhaps not the best strategy for Jollibee to follow.

Operating, Marketing and International Expansion Strategies

There are three key strategies that Jollibee employs that have a direct impact on the company's success - operating, marketing and international expansion. The operating strategy is based around the standard model of Western fast food chains. When Jollibee began, there were few if any such operations in Asia, let alone the Philippines. That allowed Jollibee to enjoy first-mover advantage in setting up the logistics systems to facilitate not only the fast food business model but the expansion of that model as well. Similar to McDonald's, Jollibee was able to build strong relationships with its suppliers.

The company has continued to use its strong relationships with local suppliers to deliver competitive advantage. It is important for Jollibee to use its buying power to drive volume discounts in order to keep costs to the customers down. In addition, the company has the advantage of being not only a local firm but the first-mover when it comes to developing relationships with suppliers. Maintaining a supply chain advantage over Western rivals that have now entered Jollibee's key markets is important. To that end, Jollibee has worked…[continue]

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"The Title Paper JOLLIBEE ANALYZING JOLLIBEE's GLOBAL SUCCESS The Research Question How Jollibee Achieve A Global 'success A Foreign Business Model Mc Donald's The Objective Paper 'show Jollibee Accomplished A Global 'success McDonald's Model" (2011, September 25) Retrieved August 28, 2015, from http://www.paperdue.com/essay/the-title-paper-jollibee-analyzing-jollibee-s-52195

"The Title Paper JOLLIBEE ANALYZING JOLLIBEE's GLOBAL SUCCESS The Research Question How Jollibee Achieve A Global 'success A Foreign Business Model Mc Donald's The Objective Paper 'show Jollibee Accomplished A Global 'success McDonald's Model" 25 September 2011. Web.28 August. 2015. <http://www.paperdue.com/essay/the-title-paper-jollibee-analyzing-jollibee-s-52195>

"The Title Paper JOLLIBEE ANALYZING JOLLIBEE's GLOBAL SUCCESS The Research Question How Jollibee Achieve A Global 'success A Foreign Business Model Mc Donald's The Objective Paper 'show Jollibee Accomplished A Global 'success McDonald's Model", 25 September 2011, Accessed.28 August. 2015, http://www.paperdue.com/essay/the-title-paper-jollibee-analyzing-jollibee-s-52195

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