Treatment of Alcoholics in Low-Income Term Paper

Download this Term Paper in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from Term Paper:

S. Census Bureau) It is clear after having reviewed this information that this area is quite needy in provision of alcoholism treatment and intervention.

VI. Treatment Program Community Marketing Process

In the initiative of reaching the community both through media and public relations as tools to raise awareness the organization will be enabled to alert members of the community about the services available. Promotions, marketing, public relations and media advocacy are all critical specifically as these are all integrated with the business sector and as well adapted by nonprofit organizations. In the attempt to market or advertise to the community the available services all venues of the media should be sought and the mass media in the form of newspaper and magazines and other printed material as well as media through television and radio broadcast communications and finally through the Internet's provision of electronic media. Communication with the media should take the following facts into consideration while applying their efforts in this area:

1. Goals should be determined, identifying the target audience or the members of the community in this case so that communications can be structured specifically for their comprehension.

2. Technology should be utilized in communication with all involved.

3. Creation of a press kit for the purpose of promoting the treatment center is suggested inclusive of press releases, fact sheets, news articles and news letters, along with organization background information and treatment goals.

4. Compiling a media list will be important specifically in identifying reporters who cover and sympathize with the issues at hand, and in this case promotion of the alcoholism treatment program.

5. Key is developing relationships with journalists on the local level and this can be done through providing them with reliable and accurate information.

Other suggestions are giving consideration to partnering with other organizations and businesses; make use of press releases, as well as simple courtesies in the form of thank you notes and recognition to key individuals who assist the effort.

VII. Medicaid EPSDT and AOD Treatment Services Policy Brief

It is stated in a Medicaid EPSDT and AOD Treatment Services Policy Brief entitled Resources for Recovery: State Practices that Expand Treatment Opportunities" Medicaid EPSDT and AOD Treatment Services" (O'Brien, et al., 2005) National Program Office, Technical Assistance Collaborative, Inc. Online located at:"states there are three critical areas that fifteen (15) states in the Resources for Recovery program have in common. Those three critical areas are: (1). Creation of shared goals "across state and federal systems through mutual understanding of applicable policy requirement and program practices; (2) Building and strengthening relationships within and among states and key stakeholders including governors, state department directors, state staff persons, and community providers; and (3) Assisting states with the development of a negotiated plan of action or "road map" that outlines steps for improving policies, financing and management practices."(O'Brien, et al., 2005)

Further five of these states are focusing toward enhancement of AOD treatment service provisions for adolescents and children including strategies of: "joint contracting and purchasing for services (Connecticut), utilizing the EPSDT benefit to enhance the types of services covered and increase access to services (Kentucky), exploring design and implementation of uniform assessments and services across payers to increase system capacity and leverage potential federal funding opportunities (Massachusetts) creation of a treatment assessment tool that could meet both juvenile justice and Medicaid needs (Nebraska) and building a seamless system of juvenile justice/substance abuse/mental health services for kids 0-21 (North Carolina)

VIII. Screening Process: A Behavioral Healthcare Issue

Early and periodic screening" for "diagnosis and treatment" is the procedure used in a "comprehensive health and developmental history" procedure of healthcare provision. Behavioral health-care screening is used as well and the study notes that according to Semansky, et al. (2003): "Previous research in relation to behavioral health screening policies in Medicaid programs concluded that many states have failed to address behavioral health issues in EPSDT screening tools." Case management services are vital in the community center treatment setting and inclusive of the elements of (1) Assessment of an eligible individual to determine service needs; (2) Specific care plan development; (3) Referral of the individual to other services for which they are eligible; and (4) Close monitoring and follow-up of those treated.

Community organizations and businesses partnering to screen those with behavioral healthcare issues such as alcoholism is a great step toward making a real difference. Healthy choice in cities is now that which defines the model of a community in California. Stated in the report of the study entitled "Healthy Cities: a model for community improvement" published in the November 1998 issue of Public Management is: "Local government managers and councils increasingly face pressures to address issues not traditionally assigned to localities. Citizens want education improved, child care made available, gangs eliminated, homelessness abated, drug and alcohol abuse reduced


This model within the California community, with the desire of the community members directed toward treatment, recovery, as well as elimination and reduction of alcohol abuse and other related problems in such areas is optimal for serving as the "poster" community in the marketing strategy for the treatment center being proposed.

Summary and Conclusion

It is the opinion of this researcher that through study of demographical data in the community area of the proposed alcoholic treatment center combined with the statistical findings related to alcohol use and addiction that a treatment facility in this area is a vital and critical element in community advocacy for those in the poverty bracket who have not had the benefit of education and other necessary provisions in development. Community partnering is important in this type of initiative therefore, after having researched the subject it is considered elemental in the planning process that contacts and relationships be immediately established with key organizations within the community as well as media representatives. It is believed as well after much research that community gatherings of a structured nature will allow those who will provision the alcohol treatment should make contact with community members who will either be involved in their own individual treatment of the treatment of friends and family members in order to begin the education of the community as a whole in the area of general treatment processes in order that support in the community for the framework and structure of treatment might create a solid base for the support and advocacy of the treatment program, its' employees, and the efforts that will be vested in this program.


Ervin, N.E. (2002). Advanced community health nursing practice: Population-focused care. Upper Saddle River, N.J.: Prentice Hall. ISBN# 0-8053-7364-0.

Bensley, R.J., & Brookins-Fisher, J. (EDs). (2003). Community health education method: a practitioners guide. (2nd ed.). Boston, MA: Jones and Bartlett. ISBN# 0-7637-1801-7

Andreasen, A.R. (1995). Marketing social change: Changing behavior to promote health, social development, and the environment. San Francisco CA: Jossey-Bass. ISBN# 0-7879-0137-7

Medicaid EPSDT and AOD Treatment Services Policy Brief entitled Resources for Recovery: State Practices that Expand Treatment Opportunities" Medicaid EPSDT and AOD Treatment Services" (O'Brien, et al., 2005) National Program Office, Technical Assistance Collaborative, Inc. Online located at:

Benton Foundation: Strategic…[continue]

Cite This Term Paper:

"Treatment Of Alcoholics In Low-Income" (2005, October 13) Retrieved December 7, 2016, from

"Treatment Of Alcoholics In Low-Income" 13 October 2005. Web.7 December. 2016. <>

"Treatment Of Alcoholics In Low-Income", 13 October 2005, Accessed.7 December. 2016,

Other Documents Pertaining To This Topic

  • Alcoholic Beverage Industry

    Alcoholic Beverage Industry Throughout the world, in all industries it is now a period of consolidation and this process is now taking place for a large number of companies from different continents and different countries, and the only reason for consolidation is the fact that they come from a common industry. The undisputed largest economy in the world is now the United States and this also contains the largest companies in

  • Parenting Program for Women and

    There are many of these individuals, and it is time that this is changed. Parents often look away from these kinds of problems, or they spend their time in denial of the issue because they feel that their child will not be harmed by parental involvement with drugs or alcohol. Some parents have parents that were/are addicts themselves, and some are so busy with their lives that they do not

  • Adolescent Substance Use Screening Instruments 10 Year Critical

    Adolescent Substance Use Screening Instruments: 10-Year Critical Review of the Research Literature Over ten million teenagers in the United States admit in a national survey that they drink alcohol, although it is illegal under the age of 21 in all states. In some studies, nearly one-quarter of school-age children both smoked cigarettes and drank alcohol. Over four thousand adolescents every day try marijuana for the first time. The dangers of use,

  • Addiction and the Brain

    Psychosocial Ramifications of Drug & Alcohol Abuse A Japanese proverb in its pithiness adequately accounts for the entire process of drug and alcohol abuse. To wit: "Man takes Drink. Drink takes Drink. Drink takes Man." One of the problems with understanding drug or alcohol abuse is the psychosocial ramifications associated with the problem. Moral associations cloud the behavioral and physiological factors. For some time now, alcohol and drug addiction have been

  • Republic of Mauritius Has Progressed

    " (United Nations, 2000) The Household Budget Survey 1996/1997 reported that in excess of 14.5 of households in Mauritius are presently living below the poverty line and economic development has been stalled due to the "…rising cost of labor erosion of the protected international markets due to gradual effects of globalization and liberalization and increasing competition with other countries…" (United Nations, 2000) The distribution aspect of income and wealth has not

  • Nurse Care Analysis of Sheepshead Bay the Area

    Nurse-Care Analysis of Sheepshead Bay The area is 4,074 square miles. Its population is 123,178. The people density of people who live in Sheepshead Bay compared to general inhabitants of Brooklyn of people per square mile is 30,233 to 34,917 (; web). On my visits there, I was astounded by the mass of people rubbing shoulders one with the other. The streets seemed dense and crowded with a great number of

  • Effect of Forgiveness on Health

    forgiveness on human health. In its simplest form, the purpose of the study is to evaluate human psychological stress that might constitute a risk factor for heart disease. Further, the study will also evaluate the impact of forgiveness on heart disease. However, such a simple dissertation clearly demands further definition. What, exactly, do we signify when we speak of heart disease? What is properly considered as forgiveness? What impact

Read Full Term Paper
Copyright 2016 . All Rights Reserved