Watch Your Health Course Name Research Paper

Download this Research Paper in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from Research Paper:

This means that the entire interview process will take a period of one month. It should be noted that an allowance has been given for the differences in geographical areas as each interviewee will represent a different city.

Participants will be expected to answer questions derived from the information already gathered in the desk research. On top of this, the staff members hired for the research will also come up with special questions designed to address issues that had not been fully covered in the primary research such as personal preferences.

Respondents could possess knowledge about GNC as a company and its health products or they may not. However, it will imperative for these participants to have at least used a heart beat watch or to have purchased once so that they can have adequate knowledge about it.

The research will be done through random probability sampling. However, the sample population will be such that fifty percent of the respondents will be medical patients while the remaining will be health conscious people engaged in daily training and exercise. Selection of the twenty participants will then be randomly done. Numbers will be generated automatically through a computer and names will then be numbered and listed alphabetically. The participants will be chosen through the random numbers appearing on the computer screen. (Holliday, A.R. 2007).

Ensuring technical feasibility:

The watch is designed to offer measurements of heart rate variability, activity, and breathing rate to assess parameters relating to a subject's fitness. Sensor fusion algorithms would allow the monitors to detect core temperature and dehydration. This watch would employ electrocardiograph techniques that would transmit heart rate to the wrist worn unit telemetry. The heart rate watch measures the cardiovascular and physiological stress during different measurement periods. The presence of microprocessor would ensure continuous monitoring of EKG and calculating the heart rate, and other parameters (Marks, 2000). These may include accelerometers which can detect speed and distance eliminating the need for foot worn devices. The complete watch would be tested on a panel of 10 participants over a period of a month to ensure that the watch works as prescribed above and does not transmit signals inaccurately. Results would be noted on a daily basis of these participants at different levels of physical activity such as at times of exercise, daily routine work excreta.

Personal interviews with frontline salesmen of existing GNC products:

Frontline salesmen have a mastery of health products because they have to know what they are selling. Also, they have interacted with consumers widely and are therefore at a greater position to assess the psychology of the decision making process. Depth interviews were chosen for this part of the research because they will bring in a different angle to the research. Besides that, it will go a long way in ascertaining some hidden truths that will be revealed in the process such as influences of consumers when buying a watch, what price they would regard as suitable and what other brands are being sold in market along with tactics employed by different companies.


The above mentioned research will help us in ensuring the viability of the product in terms of technology, price and competitor analysis. An in dept consumer point-of-view would be generated that would help in establishing the correct design of the product. After completing this research the company can easily identify the needs of this market segment and launch a product accordingly.


Bartlett, J.E., II, Kotrlik, J.W., & Higgins, C. (2001). "Organizational research: Determining appropriate sample size for survey research," Information Technology, Learning, and Performance Journal, 19(1) 43-50

Bradley, Nigel (2007) Marketing Research. Tools and Techniques.Oxford University Press, Oxford,

ConsumerLab Multivitamin and Multimineral Supplements Review - Testing Method." 15 June 2011. Retrieved from:

Creswell, J. (2003). Research Design: Quantitative, Qualitative and Mixed Methods Approaches; Sage Publications

Edmund R. Burke, n.d. phd, Precision Heart Rate Training

Ewing Marion Kauffman Foundation (2008) Market Research Methods.

Frances Brassington and Stephen Pettitt (2000). Principles of Marketing, (2nd Ed.) Produced by Pearson Education Limited

GNC reports 42.5% income rise. (2010), retrieved from (http://www.nutraingredients

Holliday, A.R. (2007). Doing and Writing Qualitative Research, 2nd Edition. London: Sage Publications

Kotler, Philip and Armstrong, Gary Principles of Marketing Pearson, Prentice Hall, New Jersey, 2007

Len Tiu wright & Margaret Crimp (2000). The Marketing Research Process, fifth edition, Produced by Pearson Education Limited

Malhotra, K. & Birks, D. (2000). Marketing research - an applied approach; Prentice Hall

Marks, L. (2000). Qualitative research in context; Routledge

Oskamp, Stuart and P. Wesley Schultz (2004); Attitudes and Opinions

Patton, M. (2002). Qualitative research & evaluation methods; 3rd edtn; Sage Publications

Procter, T. (2000).Essentials of Marketing Research, 2nd Edition, Produced by Pearson Education Limited

Smith, D. & Fletcher, J. (2001). Inside information - making sense of marketing data; Wiley

Young, Charles E, (2005)…[continue]

Cite This Research Paper:

"Watch Your Health Course Name " (2011, October 07) Retrieved October 28, 2016, from

"Watch Your Health Course Name " 07 October 2011. Web.28 October. 2016. <>

"Watch Your Health Course Name ", 07 October 2011, Accessed.28 October. 2016,

Other Documents Pertaining To This Topic

  • Name Class Professor Gaps Occur in Various

    Name Class Professor Gaps occur in various situations. They can be in lesson plans or healthcare. When it comes to the MICU, practice gaps happen. To implement a quality improvement proposal one needs to see what works and how to use it to meet the needs of the proposal. Early Progressive Mobility in a Medical Intensive Care Unit has shown to be helpful in meeting the medical goals of patients. In this proposal,

  • Counseling for Mental Health Professionals Working With

    Counseling For mental health professionals, working with patients can be challenging. This is because they will have issues that could be directly associated with their condition. In the movie One Flew Over the Cuckoo's Nest, it is discussing these problems. To fully understand how this relates to crisis theory and intervention requires comparing different scenes from the film that are relevant. This will be accomplished by focusing on: the precipitating event,

  • Healthcare Management Allocation Health Care Resources From

    HEALTHCARE Management. Allocation Health Care Resources From review readings week, provide a critique quality -- life surveys health care economic analysis determine allocation health care resources Issues in health care management The healthcare sector is one of the more important ones within the American society, but it has recently proven unable to cope with all pressures. The economic crisis and the dramatic aging of the population pose additional threats on the

  • Health Safety Nutrition Interrelated How Health Safety

    health, safety, nutrition interrelated. How health, safety, nutrition interrelated? Give examples readings relations importance. Think relationship preventative health care health promotion.PAGE 1 Emotional regulation important skill learned early childhood. Your textbook states "One important aspects emotional regulation predicts development. Preschoolers elementary-age children express a great deal anger, hostility, negative emotions show poorer social competence school isolated rejected peers (Eisenberg al,. Individuals' health is often a cumulative of factors. These come

  • Individual Named Carl Is Presented With Specific

    individual named Carl is presented with specific problems that require specific solutions within a specified timeframe. Alternatives and solutions for the problems Carl must address are presented along with recommendations for Carl. In early April, Carl Robins, the new campus recruiter for ABC, Inc., successfully recruited several new hires in spite of having been at his new job for only six months; this was his first recruitment effort. He hired

  • Financial Health and Strategic Focus

    During times when you are building for retirement, reinvesting the dividends in the stock will allow you to take advantage of a principal known as cost averaging. This is where you are consistently investing in the stock over the course of time. The idea is: as the stock falls, those purchases at the lower prices will reduce the average price that you own the company. Over the long-term, this

  • Designing a Speech Course for

    Variations are to ask each student to write their own sheet or to have small groups do so. (22) Value Lines: Students line up according to how strongly they agree or disagree with a proposition or how strongly they value something. This gives a visual reading of the continuum of feelings in the group. Next, sort students into heterogeneous groups for discussion by grouping one from either end with

Read Full Research Paper
Copyright 2016 . All Rights Reserved