Critical Thinking Questions3. Describe the ways in which online retailer Amazon.com has acted strategically to maintain its position as a leading e-commerce site. What does this suggest about what it takes to be successful in e-commerce today?Amazon.com has acted strategically by investing heavily in Information Technology infrastructure and obtaining patents for most of its technology (Tou et al., 2019). Through the use of technology, Amazon.com has managed to offer a

QR) Code Experience What they are; a case study; how this can be improved; how it can be used in personal business. Quick Response (QR) code A Quick Response (QR) code is a type of matrix barcode that was first designed for the automotive industry. Its fast readability and large storage makes it popular in many sectors and more popular than the standard UPC barcodes. The combination of black spots, squiggles, and

QR Codes Nursing Quick Response (QR) codes are data rich images that can be scanned and decoded instantly by common devices like smartphones and handheld computers. The QR codes are being used in a wide range of sectors for purposes as diverse as marketing and medical records. In this case, QR codes are being used in a medical context. Emergency workers are banking on the ability for QR codes to live

Health Information & QR Codes Basic medical information and medical history is critical in case of medical emergencies. If first responders do not have that information patients can be put at risk for medication reactions, medical complications, and treatment processes can take longer as healthcare providers are left to explore the patient's condition in the dark. When the medical information is non-attainable, patients can also be put at risk for death

Swarovski & Luxury Fashion Experiential Marketing Use of 360 Degree Marketing by Swarovski Merits of Experiential Marketing Three Ds of Experiential Marketing Strategic Experience Swarovski: A Transition from Traditional Marketing to Experiential Marketing Emotional Brand Attachment Brand Identity Self-concept Brand Luxury Brand Attachment Brand experience Brand Prestige Importance of Social Media for Luxury Brand Translation of Unique Brand Elements to Social Platforms Adapt Business Practices to the Online Business Model Swarovski is a leading name when it comes to global luxury brands. It has managed to rise

Consequently, marketing efforts become more and more important. Glyn Atwal and Alistair Williams (2009) for instance argue that the creators of luxury products have to use marketing efforts to identify new customers' needs even before the customers become aware of these needs. In other words, they have to "stay in front of luxury consumers" (Atwal and Williams, 2009, p.338). And in order to do so, the luxury products manufacturers strive