The primary emphasis of the Center will be to provide private instruction and coaching for young athletes seeking to develop their individual skills in the sport of their choice. The largest market for the Center is in the junior high and early high school aged student but it is the intent to expand the services of the Center across the full spectrum of ages. Sales Strategy

Sales will be directed at the parents of all school aged children. Coaches, teachers, parents, and children will be informed of the facility, its services, and operating hours through media advertising, mass emails, and direct contact. These efforts will be intensive in the initial months following opening and remain consistent throughout the school year. Occasional special promotions will be attempted but on a limited basis. The peak sales months are anticipated to occur from August to June while the young athletes are in school and actively involved in their respective sporting activity. A small drop-off is expected during the summer months.

Management Summary

The management team will consist of Matt Pawak and Charles Drucken who are equal partners in the Limited Liability Corporation. Both men possess more than 10 years of experience in the sports management business and an additional 10 years as coaches. They are lifelong residents of the area and have long lasting relationships with all the schools in the district. For at least the first year all coaches and instructors will be part-time employees. The operating schedule of the facility is conducive with this personnel arrangement in that the facility will be open only evenings and weekends. All coaches and instructors will be hired as independent contractors which will minimize labor costs.

Assumptions

There are a number of assumptions that must be considered in evaluating this business plan. As with any business, Youth Sports Development Center is dependent upon being able to encourage repeat business and to...

Because the Center is in a limited market, it must attract a large percentage from that limited market. Also, as a luxury item the Center is heavily dependent on the continued health of the local economy and the continued growth of youth sports.
Projected Profit and Loss

In preparing our present profit and loss projections, we took a conservative approach. By taking a conservative approach, it eases the pressure on the operation to succeed. In the first year, profits are estimated at only $5,000 but are estimated to exceed $25,000 by the third year of operations.

Profit Yearly

Balance Sheet

Year 1

Year 2

Year 3

Sales

$42,000

$60,000.00

$90,000

Cost of Sales

$200.00

$250.00

$300.00

Total Cost of Sales

$200.00

$250.00

$300.00

Gross Margin

$41,800.00

$59,750.00

$89,700.00

Gross Margin %

99.5%

99.6%

99.6%

Expenses

Payroll

$6,800.00

$9,050.00

$27,900.00

Marketing

$1,200.00

$1,500.00

$2,000.00

Utilities

$4,800.00

$5,200.00

$5,600.00

Insurance

$1,000.00

$1,000.00

$1,000.00

Rent

$14,000.00

$14,000.00

$14,000.00

Loan Payments

$9,000.00

$9,000.00

$9,000.00

Total Expenses

$35,000.00

$50,000.00

$65,000.00

Net Profit

$5,000.00

$10,000.00

$25,000.

Youth sports development center

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